UBI

UBI Research estimates that the volume of OLED emitting materials purchased in Q3 2024 reached 32.7 tons, which is the highest ever, with the previous record in 2021. UBI expects 2024 as a whole to be the record year in OLED emitter material shipments.

In terms of customers, SDC holds the largest share with 41.4% of the total market, followed by LGD (20.5%), BOE (11.6%) and Visionox (8.3%). In terms of architecture, 83.7% of all emitter materials went into RGB OLEDs, 11.3% into WOLED (LG's WRGB) panels and 2.8% into QD-OLED panels.

UBI Research says that shipments of small OLED panels rose to 247 million units, up 7.8% from the previous quarter (and up 32.6% from Q3 2023), mainly driven by increase in shipments by LG Display and Everdisplay.

LG Display shipped 17.6 million smartphones panels in the quarter, up 64% from Q2 and 12.2 million wearable OLED panels (up 147%) - thanks to strong shipments to Apple. In total LGD's AMOLED shipments grew 74% quarter to quarter, and 115% from last year. UBI expects LGD to continue and increase its shipments in Q4. The company is almost at full capacity and UBI says the company may decide to expand the capacity at one of its existing 6-Gen fabs.

UBI Research says that Samsung Display's medium and large OLED panel shipments in Q3 2024 were the same as in the previous quarter. Shipments of tablet OLED devices were low, but this was offset by increased sales of automotive displays. Compared to 2023, total medium and large OLED panel shipments more than doubled, mainly due to increased sales of tablet panels to Apple, and increased laptop OLED shipments.

UBI estimates that SDC's tablet PC sales decreased by 38% compared to the previous quarter. Automotive OLED shipments rose from 100,000 units in Q1 2024 to around 500,000 in Q3. 

UBI Research estimates that Apple suffers from poor demand for its iPad Pro devices, and the company has reduced its orders from LG Display and Samsung Display. We heard signs of that already back in August.

UBI estimates that LG Display's medium to large sized OLED panels shipments decreased 34% in Q3 2024, compared to the previous quarter. Samsung Display's tablet OLED panel sales dropped 38% in the quarter. Samsung however enjoyed higher sales of automotive OLEDs, which means that its entire medium-to-large sales were flat in the quarter.

UBI Research estimates that 12 million OLED tablet panels will ship in 2024, and increase of over 500% from 2023 (1.84 million units), following Apple's adoption of OLEDs in its iPad Pro devices for the first time.

UBI sees the tablet OLED display market continuing to grow, and is expected to reach 30 million units in 2028. The current market leaders are Samsung Display and LG Display, but other display makers are also targeting this market, with BOE aiming to ship 1.5 million OLED tablet panels in 2024, and Visionox around 800,000 units.

UBI Research says that shipments of foldable OLED smartphone panels more than doubled in Q2 2024 (compared to the first quarter), reaching 9.94 million units. Foldable OLED smartphone panels accounted for 5.2% of the total OLED smartphone display market.

UBI expects foldable OLED panel shipments to continue growing in the second half of 2024, and sees total 2024 shipments exceeding 40 million. By 2028, the company expects foldable OLED panels to reach an almost 10% out of the entire OLED smartphone market.

UBI Research says that it expects the total shipments of OLED emitting materials to reach 131 tons in 2024. The market will grow to 177 tons by 2028, a CAGR of 7.9%. In terms of revenues, the market will grow from $2.4 billion in 2024 to $2.7 billion in 2028.

UBI says that demand for OLED displays is on the rise, fueled by increased adoption in entry-level phones and IT products. 

According to UBI Research, the OLED tablet panel market is set to grow quickly, more than doubling between 2024 (12 million units expected) to 2028 (28.4 million). That's a CAGR of 24.1%.

UBI says that the market in 2023 was only 1.8 million panels - so growth in 2024 will be dramatic (almost 7X), mostly thanks to Apple's adoption of OLEDs in some of its iPad modules (expected to be announced next month). Samsung will produce 11" panels for Apple, while LGD will produce larger 12.9" panels. 

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UBI Research updated its forecast for the OLED material industry, saying that total sales of OLED materials will grow from $1.84 billion in 2023 to $2.43 billion in 2028, a growth of 5.8% CAGR.

UBI says that in 2028, SDC will purchase OLED emitters in $810 million, LGD in $550 million and BOE in $440 million.