UBI Research estimates that Apple suffers from poor demand for its iPad Pro devices, and the company has reduced its orders from LG Display and Samsung Display. We heard signs of that already back in August.
UBI estimates that LG Display's medium to large sized OLED panels shipments decreased 34% in Q3 2024, compared to the previous quarter. Samsung Display's tablet OLED panel sales dropped 38% in the quarter. Samsung however enjoyed higher sales of automotive OLEDs, which means that its entire medium-to-large sales were flat in the quarter.
According to reports, it is estimated that Apple originally planned to ship 10 million iPad Pro devices in 2024, but it has now lowered its plans to less than 7 million units. The low demand is said to be due to the high prices of Apple's new tablets.
