Chinese TV maker Skyworth demonstrated a transparent OLED TV prototype at CES 2020. Interestingly the TV offers a special "translucent" mode, as you can see in the video:
Skyworth is likely to be using LG's 55" transparent OLED panels. LG started to produce commercial transparent OLED TV panels in early 2019.
LG Display's transparent OLEDs feature a brightness of 150 cd/m2 (peak white brightness of 400 cd/m2) and a transparency of 38% and a color gamut of 120% NTSC.
LG is doubling its transparent OLED TV production, and is providing its displays to other makers including Panasonic. LGD sees possible OLED TV applications in shop windows, building façades, exhibition spaces - and the aerospace industry.
Other companies besides LG are developing smaller transparent AMOLEDs - and some transparent PMOLEDs are already shipping. To learn more about the transparent OLED market, check out our market report!