According to Omdia, Korea regained the top position in the AMOLED market in Q2 2024, after China surpassed Korea in Q1 2024 for the first time.
Omdia says that both Samsung Display and LG Display enjoyed increased sales of high-end AMOLED displays for IT devices (laptops and tablets), and held a market share of 49.9% in Q2 2024, while Chinese OLED makers (Visionox, BOE, Everdisplay, Tianma and CSoT) held a market share of 49%.
Omdia estimates that in Q3 2024, Samsung and LG will increase their market share further to about 55% thanks for AMOLED shipments to Apple's iPhone 16 series. But China's OLED industry is expected to take the lead again in the near future, as display makers are ramping up shipments of smartphone OLED displays to local brands in China.
Both Samsung Display and LG Display are aiming to widen the technology gap with Chinese rivals, and accelerate the development and deployment of next-generation OLED technologies such as tandem architectures and LTPO backplanes.
