The first-generation Apple Watch uses a flexible OLED display, exclusively produced by LG Display. In June 2015 it was rumored that say that Apple signed up Samsung Display to be the second OLED supplier for the next-generation Watch, and today ET News re-iterated the same report.
According to ET News, Apple is also considering ordering AMOLED panels from Samsung for the next-generation iPhone 7. ET News says that Apple will decide on the iPhone 7 display in November - and it it's going to be a flexible OLED display it will have a huge effect on Samsung as the Korean company will have to massively increase its flexible OLED capacity.
An OLED iPhone 7 was rumored back in January 2015. On the other hand, we also heard that Apple will only adopt smartphone OLEDs (if at all) in 2018. Reports from Japan and Korea suggest that Apple is strengthening its ties with Japan's JDI, and JOLED will produce OLED displays for next-gen iPad tablets. I guess anything's possible...
