IHS performed a tear down of the Oculus Rift consumer edition VR headset. IHS says that the component cost is $200 (the price of the headset is $600). The most expensive component is the displays - the dual 3.1" 1200x1080 VR AMOLED displays cost $69 together.
Those displays are optimized for VR applications - with a higher refresh rate than the AMOLED displays used in mobile phones (90Hz). The same displays are also used in the HTV Vive and the OSVR HMD.
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Posted: Aug 02,2016 by Ron Mertens
So now it's as clear as looking through a TOLED - Team Oculus rift are into price gouging and misrepresentation so as to line their pockets with temporary financial gains.
I say let the VR buyers do their homework - get their facts and vote with their wallets.