Samsung Display - Page 10

In July 2023, Samsung officially launched the 83" 83S90C, the company's first TV to use LG's WOLED panels, following several years of negotiations and hesitation by the Korean rivals.

It was assumed that Samsung's total orders from LGD will be limited (as the 83-inch are expensive and not highly popular), and according to UBI, the total number of panels that LGD actually shipped to Samsung is only 'several thousands'.

Universal Display is progressing with its blue PHOLED material, and earlier this month the company said it is on track to introduce the new material commercially in 2024. During a company seminar, UBI's Daejeong Yoon updated that according to their latest information, Samsung Display has decided to adopt a blue phosphorescence material in the second half of 2025 - a year later than expected.

Samsung is calling the new material stack B1, and it says that the new stack will increase the efficiency of its OLED device by more than 65% (which seems to be rather too much, maybe it means 65% of the power consumption of the current stack). UBI says that the blue OLED still suffers from low lifetime - the lifetime of the blue PHOLED stack is only 55% of the lifetime of its current fluorescence-blue stack, but regardless of that the company will introduce it commercially due to the power consumption efficiency.

According to reports, Kateeva's QD-OLED printing project saga is not over. Samsung Display tested the company's latest printers, but these failed the tests and Samsung Display will not but these printers. SDC planned to replace the currently-used Semes' printers, which also suffer from low performance.

Samsung Display is also not committed yet to expand its QD-OLED production lines, which means that in any case it does not need to buy new printers for production expansion. Earlier reports suggested that SDC wanted to upgrade it current capability for higher density (to reach 8K TV printing), so this may be the reason behind the testing of Kateeva's new printers.

DSCC reports that according to its information, OLED panel shipments in Q3 2023 increased 14% from last year (and 18% from the previous quarter) to reach 205 million units. There are positive signs that inventory has started to rebalance for some categories.

OLED smartphone shipments increased 12% over last quarter (and 25% from last year), while OLED TV shipments continue to be soft, and dropped 14% from last quarter and 40% (!) from last year.

According to reports, Samsung Electronics is working on a new VR headset that it plans to release in the second half of 2024.

The new headset will be based on OLED microdisplays, apparently produced by Samsung Display. The reports suggest the the microdisplays will be similar to the 1.41" 4K Sony OLED microdisplays used by Apple in its Vision Pro headset.

BOE has been trying to be accepted into Apple's supply chain for their latest iPhone devices for many years, but has so far succeeded only in getting small orders for aftermarket panels. In March it was reported that BOE is developing panels for Apple, but in September it was reported that Apple decided to cancel all of its panned orders for BOE's iPhone 15 display OLED panels due to technical issues, and has moved all these orders to Samsung Display.

Now it is reported in Korean media that BOE has been finally approved, and the Chinese-based OLED maker will supply 2 million panels for Apple - or only about 3% of its total OLED supply in 2023. Obviously BOE hopes to gain more orders in 2024.

According to Chosun Biz, both Samsung Display and LG Display are progressing in their negotiations with Apple for the supply of OLED panels for Apple's next-generation iPad devices. Apple is aiming to buy around 10 million units in 2024, and each panel is expected to cost around 3 times as much as of Apple's iPhone OLED panels. 

SDC and LGD are both planning to start production in February 2024, earlier than expected. The total capacity (at 10 million units) is still very small compared to the smartphone market (even considering the tablet display area is larger). The panels will be produced at the companies' existing 6-Gen lines. Chosun says that LGD will get 60% of the orders (6 million displays), and SDC will get the rest. 

Samsung Display filed a new complaint in the US trade commission (ITC) against BOE, claiming that the Chinese OLED producer is infringing on SDC's OLED patents and IP, and is using unfair methods of competition. 

In January 2023 Samsung filed a motion with the US ITC to halt the import of aftermarket AMOLED displays produced by BOE. A group of OLED makers in China, which includes BOE, answered with a motion of their own, to dismiss an SDC AMOLED patent. This legal battle continues, and the tension between Samsung and BOE is on the rise.

Samsung Electronics reported its financial results for Q3 2023, with revenues of $50 billion, down 12% from last year, and an operating profit of $1.78 billion - down 78% than last year, but an increase over the previous two quarters. Samsung says that there are still macroeconomic uncertainties, but it sees a recovery in the memory  market in 2024.

Samsung Display reports strong performance in the mobile panel business, as there's good demand for premium OLED smartphone panels panels, and it expects this to be maintained in the near future. The company also hope to expand its large-area QD-OLED panel sales, led by seasonal demand.

According to reports from Korea, Samsung Electronics has decided to adopt an AMOLED displays in its upcoming budget phone, the Galaxy A15. This will be the lowest cost Samsung phone to ever sport an OLED display.

Most of Samsung's entry-level phones use an LCD, but it seems that as prices of OLED panels continue to drop, Samsung is introducing its OLED into a wider range of phones. In fact it is said that Samsung's production cost of a rigid OLED is currently lower than the production cost of an equivalent LCD display. The A15 will use a 6.4" rigid (glass-based) panel, and the phone itself will cost around $270 when it launches next year, for the 5G variant.