Samsung Display - Page 9

Samsung Display is showing its latest rollable automotive OLED panel, at CES 2024. The company says that this display, still at a prototype-stage, incorporates new technologies that enables it to be 30% thinner compared to SDC's previous rollable OLEDs.

Samsung is showing a wide of automotive OLEDs, including a display that is both rollable and foldable, check out the video above. There's also the round 9.4-inch AMOLED that will be used in the upcoming 2025 Mini Cooper.

DSCC estimates that the market for OLED evaporation materials (i.e. OLED stack materials) will reach $1.7 billion in 2023, and will grow to $2.7 billion in 2027 (a 11% CAGR from 2023). If UDC will succeed to commercially introduce a blue phosphorescence material, revenues can even be much higher.

OLED materials used in TV applications (and other large-area applications) will grow from $305 million in 2023, to $492 million in 2027, a 13% CAGR. DSCC also sees very fast growth in material used to produce tandem-structure IT displays, which will grow at a 79% CAGR to reach $443 million in 2027.

According to reports in China, strong demand for flexible AMOLED panels for high-end smartphones, have resulted in an increase of panel price. This has caused smartphone makers to adopt more rigid AMOLED panels in their budget smartphones.

The report suggests that Samsung Display is especially enjoying an increase in sales of its rigid AMOLED panels to smartphone makers in China - mainly OPPO, vivo, and Xiaomi. These smartphone makers are replacing LCD displays with Samsung's rigid AMOLEDs - as the price difference is currently quite small.

Samsung Electronics announced their upcoming 2024 QD-OLED gaming monitor range. It starts with the flagship Odyssey G9 (G95SD) gaming monitor that offers a curved 49-inch 32:9 5120x1440 240Hz QD-OLED panel. 

The other two monitors offer a flat panel. The Odyssey G6 is a 27-inch 1440p monitor that offers very fast 360Hz refresh rate, while the Odyssey G8 (model G80SD) is a larger monitor, with a 32" 240Hz QD-OLED panel.

In 2022, Samsung Display confirmed it is developing OLED microdisplays, and the company has since stepped up its efforts to bring OLED microdisplay to the market. The company is also developing microLED microdisplays.

It is now reported in Korea that Samsung Electronics decided that from now on, Samsung Display will handle all OLED microdisplay projects, while Samsung Semiconductor (SSI, or specifically, the Compound Semiconductor Solutions team) will handle all microLED microdisplay development.

Samsung Display announced that it is beginning to produce a new 31.5" 4K QD-OLED. This is SDC's highest density QD-OLED display, at 140 PPI. The company recently upgraded its QD inkjet printing deposition system to support this higher resolution. It will also enable SDC to produce 8K 65" QD-OLED displays (that will also be 140 PPI). 

Samsung Display also announced that next year it will start producing 27" QHD QD-OLED monitor panels that will support a 360Hz refresh rate, targeting the gaming monitor market. 

DSCC estimates that foldable smartphone shipments reached 7 million units in Q3 2023, up 16% from last year and 215% from last quarter, as Samsung successfully launched the ` and Z Fold 5 phones, and other smartphone brands from China also ramped up their foldable smartphone sales.

Samsung's market share in the smartphone market was 72%, followed by Huawei (9%) and Honor (8%). DSCC expects foldable smartphone sales to fall 35% in the next quarter (but rise 47% compared to last year) on lower Samsung shipments and delays in new product announcements. In 2023, DSCC sees foldable smartphone shipments to reach 15.8 million units in total.

UBI Research updated its forecast for the OLED material industry, saying that total sales of OLED materials will grow from $1.84 billion in 2023 to $2.43 billion in 2028, a growth of 5.8% CAGR.

UBI says that in 2028, SDC will purchase OLED emitters in $810 million, LGD in $550 million and BOE in $440 million.

RTINGS.com posted an interesting article, detailing the results of their long-term (10-months) longevity tests on several OLED and LCD TVs and monitors. The test is simple - display a CNN feed constantly, and checking what happens. Note that CNN changed their logo a bit a few months into the test, but the team did not make any changes to the test itself.

As is expected, OLED monitors and TVs suffer from image retention problems, and the CNN logo is visible in some of these panels, when showing a gray screen. Some TVs suffer more than others. 

Evaluation services provider SGS has awarded Samsung Display's OLED laptop displays with its SGS Green Mark ECCS, HSA) following completion of a hazardous substance assessment.

SGS tested SDC's laptop OLEDs to precisely verify the presence of, and to quantify the volume of, over 300 hazardous substances of environmental concern which may be harmful to humans and the environment. This includes heavy metals, persistent organic pollutants and others. Samsung Display’s OLED panels performed well, achieving low levels, below the HSA testing threshold.