Samsung Display - Page 3

Samsung Display demonstrated a new OLED microdisplay at K-Display 2024, a 1.3" 12,000 nits 4000 PPI display. It is not clear whether this display is a direct-emission display, or one that uses white OLEDs with color filters.

Samsung Display's CEO, Choi Joo-seon, said during the conference that SDC will soon commercialize OLED microdisplays based on eMagin's direct-patterning deposition technology (SDC acquired eMagin in 2023). Choi says that the price of OLED microdisplays is an important differentiating factor. Last week Omdia estimated that the price of OLED microdisplays is set to decline sharply in the near future.

DSCC says that shipments of foldable OLED panels reached a record high in the second quarter of 2024 at 9.8 million units - 126% higher than Q2 2023 (and 151% higher than the previous quarter). DSCC believes this will be the peak quarter in 2024, as the demand was fueled by the launch of Samsung's latest foldables, the Galaxy Z Flip 6 and Z Fold 6.

Samsung holds an almost 50% market share in foldable smartphone panels orders, followed by Huawei at 29%. Timing is relevant, as high demand follows new model shipping dates. DSCC estimates that clamshell devices have a 63% market share out of the total foldable smartphone market, with the rest taken up by in-folding devices.

Samsung Display's Lee Chang-hee, VP and head of SDC's research center, gave a talk during K-Display 2024, and updated that Samsung is progressing towards a next-generation blue OLED emitter technology in two tracks.

SDC is working with Universal Display, to adopt the company's blue PHOLED system. This is progressing, but SDC says that the pace is slow - indeed we heard from UDC lately that the introduction of a commercial material will take longer than expected.

According to DSCC, 4.1 million OLED tablet panels shipped in the second quarter of 2024, a new record high, as Apple launched its 2024 OLED iPad Pro tablets. Apple quickly became the largest buyer of OLED tab let panels - with a 72% market share in Q2 2024 (followed by Huawei at 13% and Samsung at 9%).

DSCC expects the OLED tablet panel market to fall 5% in the next quarter to 3.9 million panels (but up 169% over Q3 2023), as Apple reduces its orders dramatically after the launch, but this will be almost offset by new panels shipments to Microsoft and Honor. Growth will continue in Q4, and total panel shipments are expected to each over 14 million units in 2024, over 200% growth from 2023.

Korea's The Elec reports that Apple is planning to release an OLED iPad Air device in 2016. The leading display producer will be Samsung Display.

According to the report, the iPad Air AMOLED will be a single-stack LTPS AMOLED device, unlike the tandem OLEDs used in the 2024 iPad Pro devices. The report also suggests that the same AMOLED displays may also be used in the 2026 iPad Mini devices - as Apple aims to adopt OLEDs in all of its iPad devices in the future. But Apple hasn't fully decided on its iPad Mini OLED adoption roadmap yet.

According to reports from Korea, Microsoft has signed an agreement with Samsung Display for the supply of OLED microdisplays for a future MX device, that Microsoft plans to launch in the future (likely 2026 or later).

Microsoft agreed to order a few hundreds of thousands of units of Samsung's OLED microdisplays. Samsung Display is collaborating with Samsung System LSI, that will design the CMOS backplane, which will be produced by Samsung Foundry. Samsung Display will handle the frontplane OLED deposition and encapsulation.

DSCC says that display makers are increasing their OLED CapEx investment as demand for OLED displays is on the rise. DSCC has raised its forecast for OLED spending by 14% compared to their previous update, while they retain their previous forecast for LCD, OLED microdisplay and microLED display equipment spending. 

Between 2020 and 2027, OLED display makers will invest $44 billion in new production equipment. The spending on OLED equipment will keep growing year after year from 2023 to 2027, reaching $6.5 billion in 2027, as OLED penetration in the smartphone, tablet and laptop market is increasing, and fab utilization is increasing too, encouraging display makers to add capacity.

According to reports, Apple has cut its total 2024 OLED iPad Pro panel orders from Samsung and LG to around 7-8 million units, down from its planned 9-10 million units, as the demand for Apple's new iPads is not as high as expected.

Apple has also increased LG Display's order share, at the expense of Samsung Display. The company asked LGD to produce about a million more 11" panels compared to its previous orders. 

US retailer Value Electronics hosted their annual TV shootout® (now in its 20ths year), checking high-end calibrated TVs to see which model provides the best image quality. This year, Value Electronics tested six TVs, three of which were OLEDs, and three miniLEDs.

The three OLED TVs were the LG G4, Samsung S95D and Sony A95L. As in previous years, the top performing TV is a QD-OLED TV - specifically Sony's A95L. All of the three OLED TV models outperformed the miniLED TVs, as you can see by clicking on the image above.

Samsung Display posted its financial results for Q2 2024, with $5.5 billion in sales and $730 million in operating profit. The company says that its mobile AMOLED unit have seen sales growth, driven by solid demand for flagship products, along with effectively supporting new smartphone launches from key customers (i.e. mostly Apple).

SDC also saw increased sales of both IT OLEDs (mostly tablets and laptops), and gaming monitor panels. The company reported stable sales of QD-OLED TV panels.