Omdia says that the large-area FPD TV market (OLED and LCD) suffered from low demand in early 2023, but improved in Q3 2023. LCD TV prices increased, and companies were profitable again. However Omdia estimates that demand will soften again, and the market will suffer from over supply in Q4 2023 and the first half of 2024.
Omdia says that a supply/demand ratio of 10% represents a balanced market. This won't be achieved in the near future. Since the pandemic supply shortages, there's currently enough factory capacity to meet demand, and then some. The growth in demand enabled display makers to increase fab utilization from around 60% in early 2023 to around 85% in July 2023. However, fab utilization is expected to decline to around 75% in Q4 2023.