LG Display detailed its latest automotive display strategy. The company is now offering three product families. For luxury flagship cars (over $80,000 in cost), the company is offering its P-OLED flexible panels, that offer high performance coupled with design freedom.
For premium cars ($50,000 - $80,000) the company offers rigid OLEDs, that offer high image quality and a tandem OLED architecture for increased efficiency and lifetime. These displays are lower in cost compared to LG's P-OLEDs, and LG brands these as ATO (Advanced Thin OLEDs) as they adopt TFE encapsulation over a glass substrate. For mass market cars ($30,000 - $50,000) LGD offers LTPS LCDs.
LG also disclosed its list of automotive OLED customers (its Tandem-OLED camp as it calls it) - which include General Motors, Volvo, Porsche, Genesis, Mercedes-Benz, Jaguar Land Rover and Lucid. The company says it expects to have a 62% market share in 2023 in the automotive OLED market, and looks to maintain a market share of over 60% at least until 2026. Omdia estimates that LGD holds a market share of 50%.
