A few weeks ago LG showed a new bright display and a new flagship phone codenamed "B". Now they have officially announced this new display called NOVA (which is based on LCD technology). LG claims that NOVA displays are extremely bright (700 nits) but also very efficient - even more so than OLEDs. In fact LG says that an AMOLED will consume twice as much power to display a full white screen (but we already know that AMOLEDs are less efficient than even regular LCDs on white screens). NOVA displays are also highly readable under direct sunlight.
LG also announced the Optimus Black Android (v2.2) phone which has a 4" NOVA display and will ship sometimes during the first half of 2011. LG says that the Optimus Black will be the world's slimmest smart phone (at 9.2mm).
