Sharp says OLED TVs won't be a threat for LCD 'for at least a decade'

Sharp's Miyuki Nakayama : "Organic EL screens like that just aren't a threat to LCD and they won't be for at least another decade. The picture quality is superb, but the screens don't last long and they can't easily be made bigger."

Sharp has "big plans" for LCD TV, and also smaller embedded LCD displays.