Korea's Modistech is working on flexible OLED Lighting for indirect applications for quite some time, and are now planning to commercialize the technology in 2010. They will produce 150x150mm flexible OLED panels. Back in 2009, Modistech said they plan to do so in 2011, so apparently they are ahead of schedule.
Modistech's slogan for the displays is 'paper-like, fabric-like and film-like'. They say that they will change the paradigm of lighting from 'to install' to 'to attach'. They want to use OLEDs as indirect lighting which does not require high luminance, and is suitable for the flexible OLEDs. It can be used in furniture, kitchenware, airplanes and especially automobiles (make up light, glove box light, foot light and trunk light).
Modistech say that their technology minimizes the number of substrate processes and is using roll-to-roll deposition and self-developed encapsulation material. They claim that they reduce the manufacturing cost by up to 90%!.
This can really revolutionize the way we consume media. I can imagine thousands of these flexible OLED's around a blimp circling the Superbowl with advertisements beaming from it. But using something for advertising is so lame. What about harnessing the power of the sun and using it to assist the working man?
If you make these OLED's solar powered you could use these to light caves and tunnels during excavation projects. If making them solar powered reduces its flexibility then perhaps the solar panel could be on the outside of the cave/tunnel.
Also, as a miniature screen screen, you could plug it up to your smart phone or computer and watch it turn into another monitor. Forget the Ipad. This thing can actually bend like a thick magazine, which would make for a convenient reading device with the ability to stash it away without worrying about breaking it. You might even be able to set hundreds of OLED's up in your office, school, or home and hook it up to a video camera to have life-sized video conferences. By putting an easily removable, yet tough adhesive to the back of each one, you could set up a video screen wherever you go an make it as big as you want depending on how many you have. The possibilities are just beginning to be realized.