BOE Display - Page 5

Our friends at DisplayMate posted an in-depth technical review of BOE's new X1 AMOLED display used in the upcoming OnePlus 12 smartphone. The OnePlus 12 hasn't officially launched, but we know it uses a 6.8" 3168x1440 2600 nits LTPO AMOLED display. The display has several novel technologies, including BOE's new-generation LTPO backplane, and the new Oppo P1 display chip that features high-precision pixel calibration algorithms that ensure high brightness, high image quality - reduced power consumption (by 13%, according to OnePlus).

Based on DisplayMate's extensive lab tests and measurements the OnePlus 12 delivers excellent display performance - and has earned the company's highest overall display assessment rating and highest display performance grade of A+. The display matches or breaks 18 different display quality records. some of these display records records include the highest peak display brightess (it reaches 2,675 nits for Low APL), the lowest screen reflectance (4%), the highestabsolute color accuracy (visually indistinguishable from perfect), and the largest native color gamut.

Back in April 2022 it was reported that BOE started planning a 8.5-Gen IT AMOLED Line, to target the laptop and tablet markets. Following some delays, the company has now officially announced it plans and is set to start constructing the new fab.

Asus ZenBook 17 Fold OLED (BOE panel)

BOE says that it will invest 63 billion Yuan (over $8.8 billion USD) to build the new fab in Chengdu, Sichuan Province, China - where its first B7 6-Gen flexible AMOLED line is located as well. The new fab will use 2290x2620 glass substrates (which is usually referred to as 8.7-Gen) and will have a capacity of 32,000 monthly substrates. The fab will produce flexible and foldable AMOLEDs (on a polyimide substrate).

Universal Display announced that it signed a long-term OLED material supply and license agreements with BOE Technology Group. This is actually an extension of UDC's previous agreement with UDC (which was signed in 2017). UDC did not disclose the financial terms.

BOE recently announced that it shipped over 100 million AMOLED displays in 2023. 

DSCC reports that according to its information, OLED panel shipments in Q3 2023 increased 14% from last year (and 18% from the previous quarter) to reach 205 million units. There are positive signs that inventory has started to rebalance for some categories.

OLED smartphone shipments increased 12% over last quarter (and 25% from last year), while OLED TV shipments continue to be soft, and dropped 14% from last quarter and 40% (!) from last year.

BOE has been trying to be accepted into Apple's supply chain for their latest iPhone devices for many years, but has so far succeeded only in getting small orders for aftermarket panels. In March it was reported that BOE is developing panels for Apple, but in September it was reported that Apple decided to cancel all of its panned orders for BOE's iPhone 15 display OLED panels due to technical issues, and has moved all these orders to Samsung Display.

Now it is reported in Korean media that BOE has been finally approved, and the Chinese-based OLED maker will supply 2 million panels for Apple - or only about 3% of its total OLED supply in 2023. Obviously BOE hopes to gain more orders in 2024.

Samsung Display filed a new complaint in the US trade commission (ITC) against BOE, claiming that the Chinese OLED producer is infringing on SDC's OLED patents and IP, and is using unfair methods of competition. 

In January 2023 Samsung filed a motion with the US ITC to halt the import of aftermarket AMOLED displays produced by BOE. A group of OLED makers in China, which includes BOE, answered with a motion of their own, to dismiss an SDC AMOLED patent. This legal battle continues, and the tension between Samsung and BOE is on the rise.

BOE hosted an event to mark the launch of its new X1 AMOLED screen, together with OnePlus, who will adopt the new display in its upcoming OnePlus 12 smartphone. BOE also announced, during the event, that it has produced over 100 million AMOLED displays already in 2023.

The OnePlus 12 will features a 2K (3168x1440) display that will offer a peak brightness of 2600 nits. The smartphone will also sport the company's own Oppo P1 display chip that features high-precision pixel calibration algorithms that ensure high brightness, high image quality - reduced power consumption (by 13%, according to OnePlus). The display is based on BOE's new-generation of LTPO backplane, that the company says offer stable high and low frequency switching and increase image performance, while reducing power consumption compared to its previous LTPO platform.

UBI Research estimates that 7.9 million AMOLED displays for IT applications (tablets, notebooks and monitors) will ship in 2023, growing to 31 million by 2027 (a CAGR of 41%). Apple's adoption of OLED screens starting in 2024 will fuel much of the demand.

OLED makers, led by Samsung, LG, BOE and Visionox are all expected to start producing IT OLED panels in existing 6-Gen production lines, and companies are also planning to construct new dedicated 8.5-Gen lines for IT applications.

DSCC estimates that OLED revenues in 2023 will be $36.1 billion - down 13% from last year. Just a few months ago DSCC's forecast for 2023 was $38.9 billion. This is the second year that the OLED market is contracting. In terms of shipments, there will be a 5% decrease in 2023. Looking forward to 2024, DSCC sees the market starting to recover, as demand for IT displays, TVs and smartphones will increase.

Looking at specific markets in 2023, DSCC says that OLED smartphone shipments will remain flat, but will drop 11% in revenues - as the demand for higher-end flexible displays is lower than in 2022. The only positive is the foldable display market, where shipments will increase 33% in 2023 compared to last year. 2023 also experiences a big drop in demand for OLED TVs - DSCC sees shipments declining 31% in 2023. The same goes for laptop OLEDs - a 32% decrease in sales in 2023.