ABI Research says that OLED TVs will only take less then 1% of the total TV market through at least 2013. By 2017, OLED Tvs will reach 9% of the market. They say that the high prices of the TVs (LG's and Samsung's upcoming 55" OLED TVs will cost around $10,000) will limit the market size. According to ABI, consumers place price and screen size above all other factors - including display technology and image quality.
While most analysts agree that OLED TV sales will be very low in the first few years, some think that the takeup will be quicker. LG Display themselves say that by 2014, OLED may become the "mainstream" technology, and by 2017 OLED TVs will cost less than an equivalent LCD.
Posted: Jul 31,2012 by Ron Mertens
