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Samsung Electronics announced its 2024 OLED TV lineup, with 3 series. The company's flagship OLED TV for 2024, the S95D, offers 55-, 65-, or 77-inch 4K 144hz QD-OLED panels, offering high brightness (up to 3000 nits peak brightness), a new anti-glare coating to minimize reflections, Tizen 8.0 OS, and an external One Connect box for a sleek design. The S95D offers AI-Enhanced color accuracy - validated by Pantone.

Samsung also announced two more series - S90D and S85D. Interestingly, it did not detail whether these TVs use QD-OLED (produced by SDC) or WOLED panels (produced by LGD) - or a mix as it did last year within the same series. 

LG Display announced that it has successfully developed a 27-inch 480Hz QHD (2560x1440) Gaming OLED display, a world first. The panel offers a 0.03 ms response time, that together with the ultra-fast refresh rate, makes it optimal for gaming. LGD's new panel also implements the company's Micro-Lens Array (MLA) technology to enhance light output. 

LGD says that it will start producing this new panel in the first half of 2024. The company's 2024 gaming OLED monitor lineup will include panels in sizes 27, 31.5, 34, 39, and 45 inches.

In 2021, LG Display started to adopt deuterated OLED compounds in its WOLED panels, to improve the lifetime, efficiency and brightness. Today, all of LG's WOLED TV panels use deuterated blue OLED emitters, in which hydrogen is replaced by its more stable isotope, deuterium. The higher stability enables longer lifetime, which in turn enables higher brightness and efficiency.

It is now reported in Korea that LG Display now aims to expand the adoption of deuterated OLED compounds to its red and green and yellow emitters, and also other layers in the OLED stack. If this report is true, it means that LGD will also use the technology in its mobile (p-OLED) panels, not just its OLED TV ones. 

In July 2023, Samsung officially launched the 83" 83S90C, the company's first TV to use LG's WOLED panels, following several years of negotiations and hesitation by the Korean rivals.

It was assumed that Samsung's total orders from LGD will be limited (as the 83-inch are expensive and not highly popular), and according to UBI, the total number of panels that LGD actually shipped to Samsung is only 'several thousands'.

Value Electronics hosted their annual TV shootout, checking several high-end TVs to see which model provides the best images. The TVs were professionally calibrated, and tested one next to the other. In total, Value Electronics' shootout featured 6 65" 4K TVs - 3 OLEDs and 3 MiniLED LCD. IN the 8K shootout, there were 3 TVs, from Samsung, Sony and LG. As in previous years, OLED TVs were crowned the "King of TVs", in both the 4K and 8K categories.

For the 4K TV shootout, the best TV in the shootout was Sony's A95L QD-OLED TV. The runner-ups were Samsung's S95C (another QD-OLED TV) and LG's G3 OLED (with an LGD WOLED Panel). The 8K shootout's winner was LG's Z2 WOLED TV.

LG Display showed its WOLED roadmap during the K-Display conference in Seoul, saying that it will soon start producing 32-inch (16:9), 34-inch (21:9) and 39-inch (21:9) models.  These panels are aimed for computer monitor applications, rather than TVs, although the 32-inch could also be used as a TV panel.

LGD did not detail when it expects to start producing these panels. Dough already unveiled a few weeks ago that it is working on a 32" monitor, and this will be base on an LGD WOLED panel

LG Display has been negotiating a WOLED TV panel supply agreement with Samsung Electronics for a long time, and last year the company were close to an agreement, but discussions were halted in July 2022, and Samsung continued to launch its QD-OLED TV range. Last month it was reported that the two Korean companies are in talks again, and now Reuters says that LG and Samsung finally officially signed the supply agreement.

According to Reuters, LGD will start supplying panels to Samsung as early as this quarter (i.e. by the end of June 2023). Samsung agreed to order 2 million WOLED TV panels from LG in 2024, and this will grow to 3 million in 2025 and 5 million in 2026. The first panels will be 77-inch and 83-inch in size, but LG is likely to also supply smaller panels to Samsung. 

Omdia released its latest IT OLED display forecasts, with some interesting projections. 

The company sees very nice growth ahead for OLED displays in the IT market, with shipments rising from around 9.7 million units in 2022 to over 70 million units in 2028. Most of the growth will come from adoption in laptops, but tablet adoption will also increase sharply.

LG Display has been negotiating a WOLED TV panel supply agreement with Samsung Electronics for a long time, and last year the company were close to an agreement, but finally halted discussions in July 2022, and Samsung continued to launch its QD-OLED TV range.

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According to new reports from Korea, the two companies have resumed there negotiations, with Samsung interested in buying around 200,000 to 300,000 panels for next year's TVs.

Review web site Rtings.com has performed an extensive accelerated longevity test for over three months, testing the latest QD-OLED and WOLED TVs.y 

Rtings reports that both QD-OLED displays (Samsung S95B OLED and the Sony A95K) showed signs of image retention, and it seems in general that the QD-OLED displays suffer from worse problems compared to LG's WOLED. Some of Sony's WOLED TVs also showed signs of image retention.