Philips announced its 2019/2020 TV range, with three OLED TVs at the top of its line. All of Philips' new OLED TVs support Dolby Atmos and Dolby Vision, HDR10+ and all feature its Ambilight surround LED Lighting feature. All the TVs use LGD's WRGB OLED TV panels, of course.
Philips' entry-level 2019-2020 OLED TV is the OLED+754, which features a 55" or 65" panel and are based on the Saphi Smart TV platform which includes built-in Alexa support. The OLED+754 is now shipping in Europe, the price in the UK is £1,500 for the 55" model and £2,300 for the 65" model.
Philips' higher-end models are the OLED+934 and OLED+984. Both these TVs are based on an Android Pie Smart TV platform and offer high-end audio provided by a Bowers & Wilkins sound bar. The OLED+984 (which comes only in 65") offers better audio and a four-sided Ambilight (the 934 and 754 offer only three sided Ambilight).
The OLED+934 and OLED+084 will ship in Europe later in 2019, Philips did not yet reveal the exact release date or price of its new high-end OLEDs.
This kind of ambient lighting is not recommended by experts as it will distract from image fidelity.