CNet posted an interesting interview with LG's Global Communication Director, Ken Hong. Ken says that their OLED TV production yields are over 80% now - and it's all thanks to the WRGB technology they bought originally from Kodak. Ken says that LG has a large lead over competitors - and they do not expect anyone to catch up for at least 2-3 years.
Ken further says that consumers are ready for OLED TVs now. He says that other makers cannot produce OLED TVs with reasonable yields and this is why they say consumers are not ready. At the current price point, LG's job is to educate consumers why they should spend a premium on OLED technology.
I agree with Ken - the superior image quality and form of OLED TVs is something anyone can appreciate. Most people, when they see an OLED TV, they want one. As prices keep going down, OLED TVs will get more popular.
One thing is definitely true LG's competitor have yet to succeed in commercialization OLED TVs. Samsung did release the KN55S9C 55" curved OLED TV in June 2013, it later stopped producing this TV and did not release a new model yet. Sony and Panasonic cancelled their OLED TV JV, and other makers (such as AUO and BOE) are developing OLED TVs as well, but are far from commercialization.
Interestingly, LG are not using their technology yield to become the only OLED TV supplier. While LG Electronics is clearly the leader in OLED TVs, LG Display is offering OLED panels to other makers. In China, there are a few makers (such as Changhong and Skyworth) that already ship OLED TVs based on LGD's panels. It seems that Panasonic also intends to enter the OLED TV market using LG panels, and Sony may go down that route as well.
