China's Hongqi launched its latest luxury executive sedan, the Guoya (国雅), as part of the Hongqi Golden Sunflower series. The model was previously known as the HongqiL1.
The Hongqi Guoya adopts a 14.2" rollable (sliding) AMOLED display for the center multimedia display. This is the first time such an automotive sliding AMOLED display is produced commercially (and the only second rollable screen following LG's 2020 rollable 65" OLED TV which is now discontinued). The AMOLED display is produced by Visionox, and we know that it adopts an Ultra-Thin-Glass cover. Visionox says that the display weights less than 250 grams, and it has been tested for over 200,000 cycles.
We don't know when the Hongqi Guoya will launch.
In 2020, Hongqi launched its H9 Sedan, with red OLED taillights (produced by Yeolight).
