Dolby is getting ready to launch a new technology that will enable much brighter LED LCDs. The company demonstrated a 4,000 nits LCD - much brighter than normal TVs (which usually offer only 100 nits). A much brighter display will, according to Dolby, enable higher dynamic range and contrast sensitivity.
Dolby didn't reveal many technical details about this new tech, but we do know that Dolby's current prototype, nicknamed Dolby Pulsar, requires more LEDs than a regular TV (four times as much) and also liquid cooling. Dolby hopes that prototypes will be shown at CES 2014 and then it is up to OEMs to actually release commercial TVs using this technology.
Comments
Liquid cooling...Is it just me or does the phrase "dead on arrival" come to mind when thinking about this idea?
Looks to me like the black-level is quite washed out. I'm also tired of the manu's calling these LED TVs. Call them LED back-lit because real LED TVs are going to be on the shelves soon too and ignorant customers are not going to know the difference.