Today's personal OLED interview features Sri Peruvemba - a personal friend and the CEO at Marketer International and the Head of Marketing for the Society for Information Display (SID). If you wish to be featured on such interview, contact us here.
Sri has over two decades of experience in the global technology industry in various marketing roles. His firm provides marketing services to the high tech industry and Sri also volunteers his time to industry organizations, individuals and start up companies.
What was the last book you read? and the last movie you saw? I recently read ‘The power of starting something stupid' by Richie Norton; 'The Icarus Deception' by Seth Godin, 'Gray Mountain' by John Grisham and the most recent was ‘ As a man thinketh’ by James Alllen. I bet you expected me to say ‘TinTin' by Herge, didn’t ya? Jokes apart, after many years I read a book printed on paper, took me a while to find my favorite book mark, in the past few years every book I had read was an eBook.
Last movie? I fell asleep while watching my last movie on a long haul flight from Zurich, so I can’t quite recall the nameâ¦â¦.. I do love movies but these days I only get a chance to watch them on airplane rides after my laptop has run out of battery.
Tell us a couple of things you have on your desk at work? I like to work on a desk that is pretty barren. My laptop has a couple of companions a tall bottle of water and my note taking phablet has been replaced by a Boogie Board Sync. At the end of the day I pack away my laptop and Sync and rinse the water bottle so I can come back the next day to a nice clean desk. The disadvantage is that when I am away, colleagues think it is a great test bench or storage spot.
What’s your favorite food? Glass of Sangiovese well, you did not specify solid or liquidâ¦â¦. I have many favorites starting with Chicago style pizza while in the US, Mitarashi Dango while in Japan, Caipirinha recently in Brazil (just kidding), my all time favorite is Bisibelebath from Bangaloreâ¦.., you can tell, I live to eatâ¦.
What was your latest travel destination? Vacation in Athens two weeks ago and got back from CES in Las Vegas last night (might as well have been any other town, CES is usually hectic, I saw conference rooms, long taxi lines, some cool gadgets and the airport)
What is the object you'd most like to 3D print? Flexible OLED displays the size of a wall... And pizza...
Who would you most like to sit next to on a long flight? (dead or alive)? Long flight I would prefer to sit with my family. Short flight Dale Carnegie, Peter Drucker, Tony Robbins (if he can sit still...)
What are you most excited about regarding OLEDs in the future? At CES, I saw curved OLED TVs, OLED wrist watches, my phone has an OLED display that is quite stunning, we are still in early stages of what you can accomplish with OLEDs. OLED displays in large flexible form can transform the way we live and work, in bendable, foldable and rollable forms that have the best color rendition, consume very little power, be sunlight readableâ¦. All of this is possible but it won’t happen overnight, hardware is â¦. hard.
Early in my career I was repairing CRTs in Oscilloscopes, they were the state of the art at that time, later I was working on monochrome STN LCDs when we thought it would be huge hurdle to build color LCD, just a few years later, we have ultra high resolution displays with color gamut that exceeds the CIE color standards. Similarly I expect OLEDs to continue to evolve and become widespread in applications like wearables where at-a-glance viewability together with thin, light, flexible substrates is required.
In the non display applications, there are a number of companies working on OLED lighting, the state of the art is aesthetically pleasing lights in unique shapes but the efficiency is lower and cost are still quite high but that will change and OLED lighting will become mainstream in applications where LED is not as well suited. The lighting markets can easily exceed the display markets for OLED technology but in the hardware world we multiply cost and time estimates by pi (it takes 3.14 times more than original estimate).
Very nice interview, Sri.