According to a new report from Business Korea, the upcoming new version of the GV80 Hyundai Motor's Genesis car will adopt a large OLED display, the first car by Hyundai to use an OLED as the main display. The GV80 will use a 27" P-OLED display produced by LG Display, that will be used to connect the instrument cluster and the navigation and audio-system center console The GV80 will be introduced before the end of 2023.
LG Display was one of the first companies to identify the automotive industry as a potential market for its AMOLED displays. LGD is already supplying OLED panels to several companies including Mercedes and Cadillac. In 2021 it was estimated that LGD holds a market share of over 90% in automotive AMOLEDs, and the company is now considering building a dedicated AMOLED production line for automotive displays.
LG Display is now alone, and other companies increased their OLED automotive shipments as well, including Samsung Display and EverDisplay. Interestingly, last month it was reported that Genesis will use Samsung's 25" AMOLED displays in its next-gen automobiles. This conflicts with this new report today - we will have to wait and see what actually happens when Genesis announces the GV80. Samsung already supplies AMOLED displays for Hyundai's Ioniq 5 (digital side mirrors). In June 2022 it was reported that Samsung Display will supply 5 million AMOLED display to BMW. The company recently signed a deal with Ferrari for next-generation automotive displays.
