AMOLED - introduction and market status - Page 2

Nintendo sold over 7 million Switch OLED consoles in Japan alone, over 20 million units globally

In October 2021, Nintendo launched its first OLED gaming console, the Nintendo Switch OLED. The new OLED device is popular - eight months after the launch Nintendo announced it shipped over 5.8 million devices, and now the company announced it has sold over 7 million Nintendo Switch OLED devices in Japan alone. Nintendo is now selling around 2.5 million units per quarter, and this means that global sales are likely over 20 million.

The Nintendo Switch is a popular device - total lifetime sales across all variants are over 130 million units. The OLED model was the clear preference for people buying a Switch recently. The Nintendo Switch OLED model is an upgrade to the original Switch with a 7-inch 1280x720 OLED display (produced by Samsung Display). The Nintendo Switch OLED model is now shipping globally for $349.

Read the full story Posted: Apr 13,2024

Samsung Display increases focus on small and medium AMOLED production

A report from Korea suggests that SDC has transferred around 500 of its engineers from its large-area OLED development division, or about 30% of them, to its divisions that focus on small and medium-sized AMOLED development.

Samsung Display S-Foldalbe AMOLED smartphone prototype (SID DIsplayweek 2021)

Samsung tri-folding AMOLED prototype

According to the report, the main reason for SDC's change of priorities is due to the need to remain competitive with Chinese-based OLED makers that are offering OLED panels at low costs. Samsung estimates that it is ahead of its Chinese competitors by only a year or a year and half, and it is just a matter of time until Chinese companies catch up with South Korea makers (SDC and LGD).

Read the full story Posted: Apr 06,2024

BOE starts constructing its 8.6-Gen IT flexible AMOLED line in Chengdu

Towards the end of 2023, BOE officially announced its plans for a 8.6-Gen flexible LTPO AMOLED line in Chengdu. The agreement with Chengdu's local government was signed in early 2024, and now BOE started to construct its new production line.

The total investment in the fab is expected to reach 63 billion Yuan (over $8.7 billion USD). The fab will have a capacity of 32,000 monthly substrates (2290x2620 mm), and is expected to begin production by Q4 2026 (total construction time will be 34 months, according to the plan).

Read the full story Posted: Apr 02,2024

Reports suggest BOE and perhaps Tianma to supply all the AMOLEDs for Apple's iPhone SE 4

A report from China suggests that Samsung will not produce any AMOLEDs for the upcoming Apple iPhone SE 4, as the Korean maker asked for around $30 per unit (6.1-inch) which was too high for Apple. Apple apparantly wanted to pay only $25, and it is estimated that BOE will supply most of the units, with some orders perhaps going to Tianma.

According to reports, Samsung estimated that it will not be able to make a profit in this project and decided to stop the negotiations when Apple insisted on a low price.

Read the full story Posted: Mar 28,2024

RitDisplay to produce OTFT-driven AMOLED displays by 2026 in collaboration with Smartkem

UK-based OTFT display backplane developer SmartKem announced that it signed a collaboration agreement with based PMOLED-maker RiTdisplay, for the production of OTFT-based AMOLED displays. SmartKem further said that Innovate UK and the Taiwanese Ministry of Economic Affairs will support this project with a grant of around $530,000.

Smartkem TruFlex structure image

Smartkem will provide its proprietary OTFT materials to RiTdisplay to integrate within its OLED displays. If successful, the project will create the world's first commercially ready AMOLED display made using organic transistors, which will outperform RiT's PMOLEDs with higher brightness, lower power consumption and higher resolutions. Both companies hope that the project will be completed in 2026. 

Read the full story Posted: Mar 25,2024

Samsung announce a new Flex Magic Pixel technology for enhanced OLED privacy

Samsung Display demonstrated a new technology it brands as Flex Magic Pixel, that adjusts the viewing angle of the flexible OLED screen so that it is not visible to the person next to it. Samsung says that when this technology is combined with the proper AI technology, can be used to enhance the security of smart devices.

Samsung gives a use case example - when a smart device user runs a banking application in a public place, AI technology can automatically recognize the environment and initiate additional security features. The company's new Flex Magic Pixel enables the introduction of dynamic OLED privacy. Samsung Display is showing the new application at MWC 2024.

Read the full story Posted: Feb 26,2024

New OLED TVs, monitors, laptops and prototypes announced at CES 2024

During CES 2024, many device makers announced new laptops, monitors and TVs that use OLED displays. Here's a list of all these new devices:

Read the full story Posted: Jan 12,2024

BOE signs the official contract with Chengdu's local government to build its 8.5-Gen IT AMOLED line

BOE has been planning a 8.5-Gen flexible IT AMOLED Line for a couple of years, and in November 2023, following some delays, the company officially announced its plans for the new fab. Now we hear from China that the Chengdu local government, together with Chengdu's Hi-Tech Industrial Development Zone, have signed the contact with BOE to build the new plant.

The total investment in the fab is expected to reach 63 billion Yuan (over $8.7 billion USD). The fab will have a capacity of 32,000 monthly substrates (2290x2620 mm), and is expected to begin production by Q4 2026 (total construction time will be 34 months, according to the plan).

Read the full story Posted: Jan 12,2024

Demand for Samsung's rigid smartphone AMOLED panel is on the increase in China

According to reports in China, strong demand for flexible AMOLED panels for high-end smartphones, have resulted in an increase of panel price. This has caused smartphone makers to adopt more rigid AMOLED panels in their budget smartphones.

Vivo S18 photo

The report suggests that Samsung Display is especially enjoying an increase in sales of its rigid AMOLED panels to smartphone makers in China - mainly OPPO, vivo, and Xiaomi. These smartphone makers are replacing LCD displays with Samsung's rigid AMOLEDs - as the price difference is currently quite small.

Read the full story Posted: Jan 07,2024