OLED-Info.com recently had the opportunity to interview Khaled R. Khuda, President, One Stop Displays.
One Stop Displays (OSD) of Winter Park, FL has over a 15 year history of experience for display technology. OSD is focused on advanced display technology and associated services. OSD features OLED, PLED, and TFT display technology.
Q: Do you produce your own OLED panels or do you buy them from a third source?
OSD does not manufacturer displays from our USA location. We provide sales, marketing, module engineering, and tech support in cooperation with a far eastern manufacturing location. OSD provides services to global customers from our location.
Q: Can you name your far-eastern supplier?
Our sales and support will be happy to disclose our factory relations on a customer-by-customer basis. Our affiliations are currently not advertised to relieve communication burden on our factory.
Q: Are there any products available that utilize OSD OLED or PLED displays?
Yes, our displays are utilized in several consumer products from Fortune 500 companies. As we are under NDA with many of our customers, it would not be appropriate to advertise this association without their prior approval.
Q: From which companies did you license your OLED IP?
Our supplier technology is appropriately licensed from Kodak and Cambridge.
Q: What do you feel are the major advantages of OLEDs or over other display types? what are the major disadvantages?
The major advantages of OLED displays is their viewing angles, lightweight and thin design, high contrast, and efficient low-power consumption for high-brightness uniform displays. With this new technology the materials are directly associated with performance. OSD and many fortune 500 companies agree that the technology is at a level that makes it ready for consumer applications. However, the disadvantage on a new technology is that materials are in their early stages of maturity. This will always be a penalty of offering cutting-edge technology.
Q: What are the differences between your PLED and OLED displays?
OLED is the small-molecule organic displays. PLED is polymer-OLED which is the large-molecule organic technology. The benefits are the same, but the materials and manufacturing process are difference.
Q: Currently you are producing PMOLED displays only. Are you planning to produce AMOLEDs too?
We surely are researching and preparing for the mass production of AMOLED displays. There are many design and manufacturing complications that are introduced by active displays. In addition, the cost of active-matrix substrate is a significant material cost. We are working to make this technology available, but our current focus for sales and marketing is on technology that is ready and available.
Q: Have you licensed your AMOLED displays already? Have you any plans to use PHOLED materials in your AMOLED displays?
Our R&D progress is highly proprietary to protect a large degree of investment. We are currently unable to offer additional public release to our progress in AMOLED. OSD continues to progress in offering available AMOLED technology and related materials.
Q: Do you have plans to produce larger OLED screens? Can you give us your estimate to the time we will be able to buy an OLED TV?
We are progressing to larger OLED sizes already. We are working now to release 2" sizes later this year. In 2005, we will start to cross into 3" and other medium panel sizes. We expect monitor and TV sizes in 2 to 3 years. These will surely involve AMOLED technology at these sizes.
Q: If I'm looking for an OLED panel, why should I choose OSD, and not one of your competitors?
OSD surely is the only one stop source for display technology. We have great availability and support for customers globally which is always a critical issue with vendor selection. We are progressively investing in manufacturing capabilities to complement the growth in demand on OLED technology. By mid-2005, we will have the largest capacity in color PMOLED displays, and we will also continue to have the widest standard product offering. We are developing volume interest in standard sizes which benefits our capability to be extremely competitive for price and options. Our product development focuses on industry standards for portable communication, portable media, and test and measurement sizes.
Our 2005 designs will expand product offerings into automotive media, portable communications and computing, and gaming. Our quality is set to a high expectation to support our color displays. This quality is the reason that we can offer a 20k hr half-brightness monochrome display solution which is up to twice the ability of many other manufacturers.
Q: I'm a keen believer in OLED displays, and wish to invest some money in OLED's future. Can you give some advice?
Surely there are many places to invest in OLED displays. OSD and other companies look for investors to broaden capabilities. In addition, investment can be made in many companies responsible for materials such as the organics, glass substrate suppliers (active and passive), enhancement films, driver ICs, and manufacturing equipment.
Q: Where do you see OSD in a few years? Are there any plans to go public?
This year we have already bid and proceeded with design wins with several Fortune 500 listed companies. We expect that 2005 will be a significant growth of revenue for OSD. 2005 revenue estimates are for $50M in sales and shipments, and we have great potential to exceed this estimate. We are seriously considering partnerships for North America, or being listed publicly. 2006 sales are being estimated at $100M to $150M with successful completion of designs with communication companies, and expected additions to our standard products.
Q: Finally, Where do you see OLED displays in a few years?
With a continued aggressive marketing campaign, OSD will maintain a leadership role for OLED technology. The technology already presents the right combination of benefits for performance, display image quality and viewing, and competitive costs with expectations for many applications. In a few years, we expect that this interest will scale as the technology can be applied to additional consumer programs. OSD has been one of the first companies to approach many consumer product manufacturers with this new technology, and is providing effective feedback to guide the product roadmaps to their most successful destinations. Another result of this product introduction, is that OSD is quickly being recognized as a major outlet for OLED displays with specific focus and insight into this technology. One Stop Displays frequently will receive requests from many companies after we effectively communicate advanced displays like OLEDs. The level and types of requests already show many niche markets and volume interest that can be achieved with continued development of OLED displays.
