Truly semiconductors

DSCC posted an interesting chart that details OLED smartwatch shipments by supplier. This is an interesting market as there are almost 10 suppliers with no dominant player:

In fact DSCC says that there are five different OLED panel makers (BOE, SDC, LGD, EDO and Truly) that each has a market share over 10% in 2020.

IHS says that smartwatch display shipments continue to rise, and reached 57 million units in Q3 2019. IHS expects total shipments in 2019 will reach 195 million units - up 31% from 2018 (149 million units).

IHS also revealed the breakdown by display maker. The leading producer by far is BOE Display, followed by LG Display (who produced all of Apple's OLED wearable displays in Q3 2019, but this is now changing) and then Truly.

Transparent displays are of great interest, and many envision a plethora of possible applications that use transparent screens in the retail, commercial and consumer markets. There are many exciting applications - but none with real and immediate demand.

Many OLED makers are developing transparent OLEDs, and in the past we've seen several producers that introduced such displays to the market - only to halt production a few months later. Device makers are on the lookout for such displays, and are still disappointed even though the technology is ready.

Market analysts from CINNO Research estimate that Samsung Display produced 160.9 million AMOLED displays in H1 2018, which sets SDC's market share in the mobile AMOLED market at 93%. The two other large producers are LG Display and Visionox, both producing 3.5 million panels (2% market share).

Both Everdisplay (EDO) and BOE produced 1.7 million panels in the first half of 2018 - or about 1% of the market each. AU Optronics and Tianma produced 0.7 million panels (0.4% market share) and Truly closes the list with a market share of 0.2% (400,000 panels).

Financial analysts from CLSA released an interesting short report about OLED demand in China. According to IDC, OLED smartphone shipments in China was down 6% in Q4 2017 (compared to Q4 2016) to 36 million units - in line with total Chinese smartphone weakness (-8% in the same period). Total OLED smartphone shipments in 2017 reached 128 million, up 8% compared to 2016. OLED penetration was up only 1% (to 15%) in 2017.

CLSA sees lower demand in 2018 and 2019 compared to early estimates - 175 million in 2018 and 225 million in 2019. That's 11% (2018) and 20% (2019) lower than CLSA's earlier estimates. CLSA is less optimistic than before regarding the ramp-up at Tianma, Truly and CSoT.

OLED maker Truly Semiconductor, based in Hong Kong, sees a large increase in PMOLED demand in the near future, and the company is executing an ambitious PMOLED capacity expansion plan.

Truly is currently operating two production lines: the P1 and P2 lines, both 2.5-Gen and with a monthly capacity of 625K and 1.25M pcs (Truly counts its capacity as per 1" displays). Truly has set out to build two new production lines. The P3 line which is a 2.5-Gen line with a capacity of 3.13 million 1 panels monthly is almost ready and will start mass production by the end of the month.

Truly Semiconductors signed an agreement with the Meishan City government (in Sichuan, China) to establish a joint-venture to construct a 6-Gen AMOLED line. The fab will be mostly used to produce small-sized AMOLED smartphone displays. In addition to the AMOLED line, Truly's new plant will also host a new 5-Gen TFT LCD production line.

Truly estimates that the project will cost a total of 40.4 billion Yuan (almost $6 billion USD). Construction of the AMOLED fab will begin in October 2018, and production is expected to begin in 2021. The cost of the AMOLED fab (which is the second stage in this project, the LCD line will come first) will total $4.1 billion USD. The AMOLED line will use 6-Gen substrates (1500x1850 mm) and will have a monthly capacity of 30,000 substrates (equivalent to over 52 million 5" panels annually).

According to Digitimes Research, OLED display makers in China will increase their total annual capacity from 272,000 m² in 2016 to 7.86 million m² in 2020 - a CAGR or 131.9%.

The largest producer in 2020 will be BOE Display (35% of the Chinese OLED market), followed by Tianma (17.6%), Visionox (14%), Everdisplay (11.6%), CSoT (9.5%), Truly (7.8%) and Royole (4.5%).

Hong Kong-based Truly Semiconductors started working on its AMOLED fab in 2014, and in May 2015 estimated that production will begin in Q1 2016. The fab was delayed, and a few months later it was estimated that production will begin in September 2016.

Truly have finally announced that the fab is now online, and the company is starting AMOLED mass production. Truly published the (rather overdone and weird) video you see above - and according to the video the company is targeting smartphones, wearables, VR and automotive applications.

When Samsung started producing AMOLED displays in 2007, AMOLED technology was at a very early stage, immature, and Samsung took a huge risk. A few years later, this risk was rewarded with a successful display business and a boost to the company's smartphone business that was the first to adopt AMOLED displays.

Fast forward to 2016, and today Samsung is still the king of AMOLED displays, with a market share of over 95% in small/medium AMOLED panels. If we look at OLED TV production, then LG Display is the only commercial producer at this stage. But Samsung and LG are not alone - several companies in China and Taiwan already started mass producing AMOLEDs, and others have announced plans for large AMOLED fabs. In this long article we'll list all of these AMOLED producers and developers (over a dozen) - and details their current production capacity and rumored and confirmed production plans.