Transparent OLEDs: introduction and market status - Page 4

LG Display has showcased its latest transparent OLED solutions for mobility applications at InnoTrans 2022, a trade fair for transport technology.

LGD shows its 55" 38% transparency FHD transparent displays, that actually has been adopted for subway windows before. Interestingly, LGD has also unveiled a new transparent OLED display - a smaller 30" display that offers higher transparency - 45%. You can see both of these displays in the video above.

LG Display has equipped a tour bus in Korea's Suwon town with transparent OLED displays, to enable a sort of augmented-reality tour that overlays historic images that simulate life in Suwon in 1795.

LGD says that "historical figures come to life as animated scenes match up with the fortress walls to show them in their original setting. You get to sense what this city would have looked like centuries ago, and how people in traditional dress would have lived and celebrated major events. There’s even a demonstration of old technologies during the tour, with text in Korean and English to guide you along".

Last week Seoul hosted the K-Display 2022 exhibition, Korea's largest display industry event, and both Samsung and LG demonstrated their latest display innovations.

In the video above, you can see LG's 97" OLED.EX CSO panel and its 55" transparent OLED panels. Samsung was showing its latest foldable OLED panels (that can be folded twice) and its QD-OLED panels.

LG Display's VP Kang Won-Seok says that the company is working on several new panels and technologies, which it plans to announce soon.

First up is a 20-inch OLED, for applications in personal devices. This panel will be demonstrated before the end of the year. It is not clear whether LGD will adopt its WOLED technology or its RGB technology for such panels.

LG Display announced its financial results for Q2 2022, with a net loss of around $290 million (down from a profit of around $320 million a year ago) as the company's sales dropped 14.6%.

LGD says that the loss was due to weak demand for TV and IT displays, coupled with supply chain issues and the lockdowns in China. LGD says it plans to continue and reduce its LCD TV business, and to stop LCD production in Korea in 2023, earlier than expected before. The company will focus instead on OLED TV panels and the automotive market, and will aim to open up new markets for transparent and gaming OLEDs.

Today we published a new edition of our Transparent OLED and MicroLED Market Report, with all the latest information. The new edition includes news from LGD, BOE, new microLED display prototypes and two new datasheets.

Reading this report, you'll learn all about:

• Transparent OLED and MicroLED properties and advantages
• The transparent OLED and MicroLED industry
• What kind of transparent OLEDs are currently on the market
• The transparent OLED lighting market

The report package also provides:

• Transparent OLED display product listing
• A guide into buying transparent OLEDs
• The main challenges towards transparent displays
• Free updates for a year

This transparent displays market report provides a great introduction to transparent OLED and MicroLED technologies and covers everything you need to know about the market and industry now and in the future. This is a great guide for anyone who's thinking about adopting transparent displays in their products or that wants to understand this industry and market throughout.

LG Display, together with British design magazine Dezeen recently launched the 2nd OLED Go! Design competition. LGD announced the winner of this year's competition, the Caelum desk, designed by Turkish designer Cagatay Afsar.

Caelum integrates a 27-inch transparent OLED displays into the desk partition, eliminating the need for a separate monitor to free up desk real estate and reduce household clutter. When not in use, the display can switch to its transparent mode as to seamlessly blend in with the room’s décor.

LG Display has deployed 38 55" transparent OLED displays at a new bakery in Korea. This is a "futuristic" flagship branch of Korea-based Paris Baguette, in Pangyo. LG says that in this new bakery, new products and services can be experienced first, and this goes in line with the adoption of the transparent screens.

This is the largest ever transparent OLED installation, where these OLEDs are used to create a giant digital signage system. The screens are used in the store's entrance, as a smart partition between the baking station and the store, as transparent art wall, and also as transparent signage on the windows, on the bread stand.

LG Display is holding its Open Innovation Forum (OIF) in Las Vegas, and the company is showing new potential applications for its 55" transparent OLED displays. LGD has teamed up with its customers and design houses to introduce these new use cases.

Above you can see the E-Crystal, which is a proposed solution for conference rooms, created with Korean interior company EXA E&C. The E-Crystal embeds a transparent OLED into the conference room glass wall. LGD also shows the Transparent Wall Skin, produced with DAIER, that adds OLED displays into a glass wall which can be easily installed in offices, hotels, and hospitals.

BOE is showing a new flexible and transparent display prototype at SID Displayweek, this is something we did not see for several years.

The display on show is a 12.5" panel that offers a transmittance of up to 45%. The brightness is 700 nits, and the pixel density is 80 PPI. BOE says it developed a unique pixel scheme to enable the transparency of this display.