Huawei

According to reports, Huawei is enjoying high demand for its AMOLED smartphones in 2024, and it is expected to order 61 million AMOLED panels by the end of the year - up 81% over 2023 (33.7 million).

Huawei suffered from US sanctions in 2019 that drastically decreased its smartphone sales, but in 2023 it has returned to the smartphone market in force, and now it is enjoying very high demand for its smartphones.

Huawei officially announces the world's first tri-folding OLED smartphone, the Mate XT. The phone and its specifications will be unveiled on September 10, and will ship on September 20.

Huawei allows people to reserve their Mate XT phone, and already over 1.25 million people reserved it. 

DSCC says that shipments of foldable OLED panels reached a record high in the second quarter of 2024 at 9.8 million units - 126% higher than Q2 2023 (and 151% higher than the previous quarter). DSCC believes this will be the peak quarter in 2024, as the demand was fueled by the launch of Samsung's latest foldables, the Galaxy Z Flip 6 and Z Fold 6.

Samsung holds an almost 50% market share in foldable smartphone panels orders, followed by Huawei at 29%. Timing is relevant, as high demand follows new model shipping dates. DSCC estimates that clamshell devices have a 63% market share out of the total foldable smartphone market, with the rest taken up by in-folding devices.

According to DSCC, 4.1 million OLED tablet panels shipped in the second quarter of 2024, a new record high, as Apple launched its 2024 OLED iPad Pro tablets. Apple quickly became the largest buyer of OLED tab let panels - with a 72% market share in Q2 2024 (followed by Huawei at 13% and Samsung at 9%).

DSCC expects the OLED tablet panel market to fall 5% in the next quarter to 3.9 million panels (but up 169% over Q3 2023), as Apple reduces its orders dramatically after the launch, but this will be almost offset by new panels shipments to Microsoft and Honor. Growth will continue in Q4, and total panel shipments are expected to each over 14 million units in 2024, over 200% growth from 2023.

Back in February we posted about rumors that suggest Huawei is planning to release the industry's first smartphone that sports a tri-foldable OLED display. When fully open, the device will sport a 10" display, which means it will double as a full tablet and a smartphone.

Now we have seen a photo of Huawei's Chairman that uses such a smartphone on a flight. This could mean that Huawei is getting ready to officially launch such a phone.

Interesting rumors from China suggest that Huawei is planning to release the industry's first smartphone that sports a tri-foldable OLED. When fully open, the device will sport a 10" display, which means it will double as a full tablet and a smartphone. Huawei's plan is to release it in the first half of 2024.

Samsung tri-folding AMOLED prototype

The rumors continue to suggest that Samsung Electronics noticed Huawei's plan, and the Korean smartphone maker may decide to be the first on the market with a novel device, launching its own tri-folding phone - or perhaps even the first rollable phone. 

DSCC estimates that foldable smartphone shipments reached 7 million units in Q3 2023, up 16% from last year and 215% from last quarter, as Samsung successfully launched the ` and Z Fold 5 phones, and other smartphone brands from China also ramped up their foldable smartphone sales.

Samsung's market share in the smartphone market was 72%, followed by Huawei (9%) and Honor (8%). DSCC expects foldable smartphone sales to fall 35% in the next quarter (but rise 47% compared to last year) on lower Samsung shipments and delays in new product announcements. In 2023, DSCC sees foldable smartphone shipments to reach 15.8 million units in total.

DSCC says that 2.22 million foldable smartphones shipped in Q1 2022, up 571% from the first quarter of 2021. In Q4 2021, however, 4.2 million units shipped (a 47% decrease).

DSCC estimates that a total of 16 million foldable OLED phones will ship in 2022, a 107% increase compared to 2021. In terms of OLED panels, over 20 million will be produced and shipped in 2022.

DSCC says that OLED production will grow 94% in the Q2 2021, fueled by strong demand for OLED in smartphones, TVs and other devices - coupled with a recovery from the pandemic. Growth in OLED input area for small & medium displays is expected to grow 68%, while grow in OLED TV input area will grow by 134% over last year.

The chart above shows the total OLED (and mobile LCD) industry capacity. As you can see, flexible OLED capacity is growing - mainly from expansions by CSoT, Tianma and Visionox. There's also growth in rigid OLED capacity - from Everdisplay and JOLED.

China-based OLED maker Visionox reported good preliminary financial results for 2020, with increased sales and improved revenues and profits. The company expects its net profit to be around 141-210 million Yuan ($21-31 million USD), which will represent an increase of 120-227% over 2019.

The company says that its ability to innovate OLED technologies (specially the world's first OLED with an under-the-screen camera and the world's first 144Hz refresh rate OLED) enabled the company to increase its customer base and in 2020 it has added OPPO and Motorola as customers.