Huawei

According to DSCC, the foldable smartphone display market has declined for the first time in Q3 2024, and the company sees the market entering a flat state in 2024 and 2025. The market has grown fast (at least 40% per year) since 2019, but according to DSCC it will grow only 5% in 2025 and will decline by 4% in 2025. Demand will remain stable at around 22 million units per year.

DSCC says that Samsung is seeing slower than expected demand for its Galaxy Z Flip 6 smartphone, around 10% lower than the Z Flip 5 released in 2023. Almost all of Samsung's demand is in the Korean and Europrean markets. Huawei has also placed lower than expected orders for foldable OLEDs for the second half of 2024, due to the late introduction of the Mate X6 and Pocket 3 devices compared to the 2023 launch dates. The demand for its tri-foldable Mate XT is lower than expected as well. 

Huawei announced several new devices yesterday, all with AMOLED displays. We'll start with the Mate X6, a foldable smartphone that offers a 7.93" 120Hz 2240x2440 foldable LTPO AMOLED display, and a 6.45" 120Hz 1080x2440 LTPO AMOLED cover display.

Second is Huawei's new Mate 70 smartphone family, with 3 models. The basic Mate 70 has a 6.7" 2500 nits 120Hz 1216x2688 LTPO AMOLED display, while the 70 Pro and 70 Pro+ both sport a larger 6.9" 1316x2832 LTPO AMOLED displays. The interesting Mate 70 RS Ultimate edition that has a 6.9" 120Hz 3,500 nits 1316x2832 tandem LTPO AMOLED.

According to reports, Huawei is enjoying high demand for its AMOLED smartphones in 2024, and it is expected to order 61 million AMOLED panels by the end of the year - up 81% over 2023 (33.7 million).

Huawei suffered from US sanctions in 2019 that drastically decreased its smartphone sales, but in 2023 it has returned to the smartphone market in force, and now it is enjoying very high demand for its smartphones.

Huawei officially announces the world's first tri-folding OLED smartphone, the Mate XT. The phone and its specifications will be unveiled on September 10, and will ship on September 20.

Huawei allows people to reserve their Mate XT phone, and already over 1.25 million people reserved it. 

DSCC says that shipments of foldable OLED panels reached a record high in the second quarter of 2024 at 9.8 million units - 126% higher than Q2 2023 (and 151% higher than the previous quarter). DSCC believes this will be the peak quarter in 2024, as the demand was fueled by the launch of Samsung's latest foldables, the Galaxy Z Flip 6 and Z Fold 6.

Samsung holds an almost 50% market share in foldable smartphone panels orders, followed by Huawei at 29%. Timing is relevant, as high demand follows new model shipping dates. DSCC estimates that clamshell devices have a 63% market share out of the total foldable smartphone market, with the rest taken up by in-folding devices.

According to DSCC, 4.1 million OLED tablet panels shipped in the second quarter of 2024, a new record high, as Apple launched its 2024 OLED iPad Pro tablets. Apple quickly became the largest buyer of OLED tab let panels - with a 72% market share in Q2 2024 (followed by Huawei at 13% and Samsung at 9%).

DSCC expects the OLED tablet panel market to fall 5% in the next quarter to 3.9 million panels (but up 169% over Q3 2023), as Apple reduces its orders dramatically after the launch, but this will be almost offset by new panels shipments to Microsoft and Honor. Growth will continue in Q4, and total panel shipments are expected to each over 14 million units in 2024, over 200% growth from 2023.

Back in February we posted about rumors that suggest Huawei is planning to release the industry's first smartphone that sports a tri-foldable OLED display. When fully open, the device will sport a 10" display, which means it will double as a full tablet and a smartphone.

Now we have seen a photo of Huawei's Chairman that uses such a smartphone on a flight. This could mean that Huawei is getting ready to officially launch such a phone.

Interesting rumors from China suggest that Huawei is planning to release the industry's first smartphone that sports a tri-foldable OLED. When fully open, the device will sport a 10" display, which means it will double as a full tablet and a smartphone. Huawei's plan is to release it in the first half of 2024.

Samsung tri-folding AMOLED prototype

The rumors continue to suggest that Samsung Electronics noticed Huawei's plan, and the Korean smartphone maker may decide to be the first on the market with a novel device, launching its own tri-folding phone - or perhaps even the first rollable phone. 

DSCC estimates that foldable smartphone shipments reached 7 million units in Q3 2023, up 16% from last year and 215% from last quarter, as Samsung successfully launched the ` and Z Fold 5 phones, and other smartphone brands from China also ramped up their foldable smartphone sales.

Samsung's market share in the smartphone market was 72%, followed by Huawei (9%) and Honor (8%). DSCC expects foldable smartphone sales to fall 35% in the next quarter (but rise 47% compared to last year) on lower Samsung shipments and delays in new product announcements. In 2023, DSCC sees foldable smartphone shipments to reach 15.8 million units in total.

DSCC says that 2.22 million foldable smartphones shipped in Q1 2022, up 571% from the first quarter of 2021. In Q4 2021, however, 4.2 million units shipped (a 47% decrease).

DSCC estimates that a total of 16 million foldable OLED phones will ship in 2022, a 107% increase compared to 2021. In terms of OLED panels, over 20 million will be produced and shipped in 2022.