Samsung Display - Page 20

DSCC estimates that the OLED market will increase 2% in 2022, to reach $42 billion. Revenues for smartphones, the leading OLED application, will actually decline by 4%, but this will be offset by increases in other applications.

In fact, some applications will experience very fast growth: OLED monitors (641% unit growth, 279% revenue growth), OLED laptops (64% units, 39% revenue) and automotive displays (73% units, 68% revenue).

Omdia says that the market share of Korea's OLED producers, SDC and LGD is eroding, as Chinese OLED makers increase their OLED shipments. A main driver is Apple's increased iPhone AMOLED orders from BOE.

Omdia says that BOE's market share has increased from 5.6% in 2019 to almost 12% in 2022 (first quarter). The market share of all AMOLED makers in China is now above 20%, from from less than 10% in 2019.

According to reports from Korea, Samsung Display is considering to start producing OLED microdisplays, to support its customer needs. Apparently Samsung Electronics, Apple, Meta and others have been reaching out to Samsung regarding OLED microdisplay production.

Samsung 2011 OLED microdisplay prototype

The microdisplay market is seeing strong demand, or at least strong interest, as all major tech companies are developing solutions for AR and VR. Samsung Display has refrained from developing OLED microdisplay technologies, as it believed profitability will not be good in this market, but this could change now.

According to reports, Apple finalized its supply plans for the iPhone 14 series, and the US phone maker decided to add BOE to its new iPhone supplier list.

This is the first time that BOE manages to become a new iPhone supplier (the company already produces AMOLED displays for refurbished iPhones). According to the latest report, Apple ordered a total of 90 million OLED displays: 60 million from Samsung, 25 million from LGD and 5 million from BOE (which will so supply 5.5% of the total orders).

In 2020 Kateeva lost Samsung's QD-OLED inkjet printing inkjet printing contact to Korea's Semes, which resulted in massive layoffs including some of Kateeva's executives.

In January 2022 it was reported that Samsung has decided to change course, and rely on Kateeva's inkjet printers in its 2nd QD-OLED production line, as the Semes printers do not perform as well as Samsung hoped.

According to reports from Korea, supply chain issues are slowing down LG Display's OLED production expansion plans, and key components cannot be secured.

According to the report, the delivery times of some components have more than doubled, and Korean equipment makers cannot produce and supply the production systems that LGD requires. Only 9% of components used in equipment makers in Korea are produced in Korea.

According to reports, Samsung Display acquired OLED material developer Cynora, for about $300 million. Samsung acquires just the IP and technology, and Cynora terminated its entire workforce a couple of weeks ago. Samsung is already an investor in Cynora, and so is LGD.

Cynora has been low on cash (its last financing round was in 2019), according to reports, and did not manage to find new investors, and so the company opted to be sold to Samsung. The reported sum seems to be rather high for an emergency exit, and some later reports quotes much lower sums, perhaps even around $30 million or so.

According to reports, Samsung Display has been chosen by BMW to supply it with AMOLED displays for the company's high-end sedans. BMW will start adopting Samsung's AMOLEDs in 2024 and will buy a total of 4 million displays in about 6-7 years. We do not have any information regarding the display size and features.

Samsung has been a relative late comer to the automotive AMOLED market (the clear leader today is LG Display), and this is an important design win for the company. Samsung also supplied rear-view mirror displays for Hyundai's Ioniq 5 EV and for Audi's e-tron SUVs, but both these systems were optional and the BMW deal is the first major one for Samsung.

The Elec reports that Samsung Display is currently using a transparent tape (OCA) to attach the OLED panel to the cover glass, in its foldable OLED production process. The company has decided to switch to liquid transparent adhesive (OCR) in order to reduce production costs.

The cover glass lamination is performed at Samsung's module factory, in Vietnam. The company will make the necessary investments in the plant to enable it to use OCR technology.

According to reports from Korea, Apple has started to sign agreements regarding the supply of OLED displays for the next iPhone model (iPhone 14). As always, the main supplier will be Samsung Display, which will supply 80 million units of its latest LTPO AMOLED display (M12 stack) to Apple.

Apple is set to release four iPhone models. The iPhone 14 (6.1-inch), 14 Plus (6.7-inch), 14 Pro (6.1-inch) and 14 Pro Max (6.7-inch).