N-Tech Research (Nanomarkets) released a new OLED lighting report (OLED Lighting 2015-2022). The company acknowledges that OLED lighting still lacks the momentum they expected by now, by they still see the OLED lighting market reaching $1 billion in sales by 2020 and over $2.2 billion by the end of 2022.
N-Tech says that we've seen impressive gains with OLED performance, and they expect to see increased emphasis on efficacy now. But of course the biggest issue with OLED lighting is the cost, and suppliers remain cautious and so the capacity expansion that is needed to lower costs are not here yet.
One of the most interesting markets for OLED lighting is the automotive market - with both BMW and Audi being very vocal about the technology - and first OLED models expected by 2017. N-Tech sees a slow market though, reaching $42 million in revenues in 2019 and $119 million by 2022.
Both the commercial and residential OLED lighting segments will follow the same trajectory more or less according to N-Tech: around $100-$130 million each by 2017, $445-$490 million by 2020, and closing in on $1 billion market values by 2022.