Automotive OLEDs: introduction and industry news - Page 10

Audi announced a new version of its A8 and S8 cars, both of which will come standard now with digital OLED rear lights.

Customers can choose one of two light signatures on the A8 (the S8 offers three possible signatures). Audi says it will deliver the first cars in Q2 2022.

Today we published new versions of our market reports - that cover the transparent, PMOLED, microdisplays and automotive OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to October 2021.

The OLED and MicroLED Microdisplays Market Report:

• The advantages of OLED and MicroLED microdisplays
• Information on all companies involved in this market
• What kind of displays are available on the market today
• Future technologies and roadmaps

The report package also provides a complete list of OLED and microLED microdisplays makers and their current (and future) products, and personal contact details into the leading microdisplays makers. Read more here!

Cadillac announced that the upcoming 2023 Lyriq EV will sport a wide 33-inch "advanced LED" display, and according to reports online this will actually be an OLED display.

This makes sense, as Cadillac is already using OLEDs in its premium cars. The 2021 Escalade has a 38-inch LGD P-OLED display, that comes standard in all Escalade versions.

In February 2019 LG Display started producing its 55" FHD 38% transparent commercial OLED displays, and the company recently announced several projects that utilize its 55" transparent OLED displays - on subway train windows in China, in Seoul's Trade Tower parking and in an unmanned coffee shop in Singapore.

Cho Min-woo, head of LG Display’s Transparent OLED business, says that LG's is just "sowing seeds" in this market, which it expects to grow quickly. In fact, LG Display, together with a global consulting firm, looked into the potential of transparent OLED displays, and estimated that the market will grow to around $8.5 billion in the next 10 years.

LG Display announces a collaboration with smart glass developer Gauzy. The two companies will showcase 55-inch FHD transparent OLED displays at the International Motor Show (IAA) 2021 (which started yesterday in Munich, Germany).

LG Display will cooperate with Gauzy to replace windows in various types of transportation vehicles to enable smart and dynamic transparent displays.

Mercedes has unveiled its 2022 EQE electric car, which is an E-Class Sedan. The car offers a 90kW battery (660 Km range) and the display will either be a 12.8-inch AMOLED or (optionally) Mercedes' MBUX Hyperscreen. The EQE 350 will start selling in mid-2022.

The Hyperscreen is a 56-inch display, actually made from three different OLED units, embedded in a single glass display. There's a central 17.7-inch panel plus two 12.3-inch panels. The 56-inch glass also includes holes for the air-vents which are integrated into the display.

In August LG announced that it has supplied transparent 55" OLED panels that are installed on subway train windows, in Beijing (Line 6) and Shenzhen (Line 10), and later on in Fuzhou as well.

A new report from Korea says that the East Japan Railway Company (JR East) has tested LG's transparent OLEDs and will deploy it in some of its trains. It is reported that LG gets more and more inquires on its transparent OLED solutions from both train and bus companies from Europe and North America.

The National Center for Flexible Electronics (FlexE) was established in 2014 as a Centre of Excellence at the Indian Institute of Technology (IIT) in Kanpur. The vision of the center is to "catalyse the development of domestic industry in the field of large area flexible electronics".

The FlexE center has some interesting OLED projects, and we recently had a discussion with researchers from the center to learn more about the OLED R&D activities.

China-based OLED lighting developer Yeolight Technology published two new videos that demonstrate the company's latest OLED technologies. You can see the company's segmented triangular based modules, and also a module based on flexible red panels:

The triangular-based OLED, which the company refers to as digital OLED taillight (it reminds us of Audi's technology, produced by OLEDWorks, which goes by the same name), uses modules that use 50 segments (each a right-angled triangle with an area of 19 mm²). We do not have any information on the flexible panels.

In early July, we published our quarterly update for our Automotive OLED Market Report. The update this time was comprehensive, as we overhauled the complete report.

The OLED Automotive market is heating up. AMOLED displays (mostly flexible ones) are finally being adopted by commercial cars, while OLED lighting panels continue to be designed into high-end automotive taillights as the ultimate lighting solution.