Automotive OLEDs: introduction and industry news - Page 6

Today we published a new edition of our Automotive OLED Market Report, with all the latest information. The new edition includes three new car models, updates from Samsung, JDI and JOLED, new market forecasts and more. The adoption of OLED technologies by the automotive is accelerating and expected to continue in the future.

Reading this report, you'll learn all about:

• OLED advantages and challenges
• PMOLED and AMOLED displays adopted in cars today
• Why OLED lighting is exciting for car makers
• All about flexible and transparent OLEDs

The report package also provides:

• A directory of all OLED automotive display makers
• OLED lighting roadmaps
• Personal contact details into leading OLED produces
• Car concepts with OLED technologies
• Free updates for a year

This OLED Automotive market report provides a great introduction to OLED display and lighting solutions for the automotive industry. This is a great guide for anyone involved with the automotive market - car makers, suppliers and aftermarket solutions.

In 2022, Japan Display (JDI) announced that it has developed a "historic breakthrough in display technology" - a new OLED deposition process which they refer to as eLEAP, that is said to be cost effective and can be used to create freeform OLEDs that are brighter, more efficient, and longer lasting compared to OLEDs produced using mask evaporation (FMM).

We now hear that China-based LCD maker HKC Corp has signed an agreement with JDI to adopt its technology for mass production of AMOLED displays. Under the agreement HKC will invest billions to build AMOLED factories in China, while JDI will provide the manufacturing expertise and technologies, including eLEAP. The plan is to begin mass production in 2025, with the first applications to be in automotive displays and wearable devices.

Samsung Display signed a memorandum of understanding (MOU) with Ferrari to develop a display solution for implementation in Ferrari’s next-generation models.

Samsung Display will develop a bespoke 'innovative automotive display solution' based on its OLED display. The company did not say much more - it will be interesting to see what kind of display will SDC develop for Ferrari.

DSCC estimates that the OLED market will contract 7% in 2023, by revenues, to reach $38.7 billion. In terms of shipments, there will be a 1% decline from last year.

The two main OLED markets, smartphones and TVs, will both decline - OLED smartphone revenues will decline by 8% in 2023 (shipments will remain the same), while OLED TV panel revenues will drop 15% (12% by shipments).

Buick announced a new electric vehicle in China, the Electra E5, based on General Motors' Ultium architecture. The new crossover offers a curved 30" 6K OLED display.

Buick did not release a lot of information on the new car, and we do not know whether it will be available in China only, or will also be released globally. The car will start shipping by the end of 2023.

DSCC says that OLED panel revenues were $12.6 billion in Q4 2022, down 3% from Q4 2021. Shipments declined by 7% compared to last year.

For the full year 2022, revenues reached $41.7 billion, a 1% decrease from 2021. AMOLED for smartphones shipments (units) decreased by 1%, while OLED TV panel shipments decreased by 9%. Some OLED segments grew in 2022 - AR/RV, automotive, monitors, and tablets.

DSCC says that even though the display market is facing difficult market conditions, the automotive displays segment is expected to continue growing, and total shipments (both LCDs and OLEDs) are expected to exceed 200 million panels (an average of over 2 displays per car).

OLEDs are still a small percentage of the market (less than 0.5%, in fact), but OLEDs will gradually penetrate high-end applications for flagship models, as OLED makers adopt flexible and tandem-architecture technologies.

Last week at CES, OLEDWorks demonstrated some of its latest automotive OLED Lighting solutions. Developed together with Corning, Valeo and STMicroelectronics, OLEDWorks’ newest demonstrator contained the highest density of individually addressable segments of any flexible OLED panel.

You can see the new flexible OLED demonstrator in the video above on the left (the device on the right uses rigid OLED panels). OLEDWorks says that individually segmented OLED lighting panels increase safety on the road by allowing for improved communication through dynamic animation sequences and symbols. Manufacturing these OLED panels on flexible glass further expands lighting design opportunities with the ability to conform with curved surfaces in the car, integrating lighting directly into the vehicle’s architecture.

LG Display has an impressive presence  at CES 2023, showing many OLED displays, products and prototypes.

The video above starts with LG's automotive displays, which include new 18" slidable OLEDs and some more OLED and LCD displays.

China-based EV car maker Nio unveiled two new SUVs, the EC7 and ES8 Prime, and both of them have a large 12.8" infotainment AMOLED touch display. The EC7 is a new coupe SUV, while the ES8 Prime is refresh to Nio's existing six-seater SUV.

The two new cars also adopt several new technologies (such as new LIDAR sensors, electrochromatic panoramic glass room and more) and adopt many new aerodynamic improvement to increase the driving range.