Automotive OLEDs: introduction and industry news - Page 18

Today we published new versions of our market reports - that cover the flexible, VR/AR, microdisplays, automotive, PMOLED and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to October 2018.

The OLED for VR/AR Market Report:

• Why OLEDs are adopted in almost all VR HMDs
• What kind of displays are required for VR and AR applications
• What the future holds for the VR and AR markets
• Current and future VR and AR systems

The report package provides a great introduction to the emerging VR and AR market, and details the role that OLED displays will have. Read more here!

A couple of weeks ago Audi launched its first electric SUV, the e-tron SUV - with optional 7" OLED virtual side mirrors and external cameras instead of the normal side-view mirrors.

Today, Samsung Display announced it is the producer of these 7" AMOLEDs. The OLED displays include a touch layer which can be used to zoom the image while parking to optimize the field of vision.

Audi officially launched its first electric SUV, the e-tron SUV in San Francisco. As was revealed in the concept e-tron in July, the e-tron can optionally use 7" OLED virtual side mirrors and external cameras instead of the normal mirrors.

This is not a new concept, but it is great to see Audi adopt this technology in a serially produced car. In 2012 Audi equipped its R18 sports prototype with a 7.7" virtual rear mirror, and later announced it will bring such mirrors to future e-tron cars.

Earlier this month, Royole demonstrated its latest technologies at IFA 2018 - including flexible and foldable AMOLED panels, a large automotive display and a phone/bracelet device made from a foldable OLED. The interesting video below shows these new Royole displays.

Royole's flexible OLED displays are produced at the company's "quasi-G6" (5.5-Gen) OLED production fab in Shenzhen which started production in June 2018. In full capacity, Royole's fab will be able to produce over 50 million flexible OLEDs per year (45,000 monthly substrates).

Last week Bugatti announced it is set to unveil its new Divo "hypercar" - which will feature OLED tail lights. Bugatti indeed unveiled its latest car, and you can see the OLED lights below:

Unfortunately, Bugatti did not disclose any details regarding these OLED taillights, hopefully we'll know more soon about these beautiful modules.

Last month it was reported that JOLED raised around $400 million from four new investors - auto parts maker Denso ($270 million), major trading house Toyota Tsusho ($90 million) and Sumitomo Chemical and Screen Holdings.

JOLED now confirmed this funding round. The total sum raised was actually a bit higher than reported - JPY47 billion, or about $424 million. It also said that these new investors are not just financial ones - JOLED will cooperate with DENSO to develop automotive OLED displays, while Toyota Tsusho will support this business using its automotive sales channels. Sumitomo Chemical will also enhance its already existing collaboration with JOLED to further develop OLED Printing materials.

Update: Here's a photo of the Divo and its new OLED lights

Bugatti is going to unveil its Divo hypercar later this week, and the French car maker has released some initial details of its new car - including the fact that it will feature OLED tail-lights.

Bugatti will only make 40 such cars - and the price will start at $7.9 million...

Samsung Display announced that its unbreakable smartphone panel has been certified Underwriters Laboratories (UL), the official testing company for the Occupational Safety and Health Administration of the U.S. Department of Labor. This display was first demonstrated at SID 2018.

This display is not aimed for just smartphones - SDC sees it being used in the automotive market, the defense market, portable game consoles and tablet PCs. The display is a flexible AMOLED on an "unbreakable" substrate with an overlay plastic window securely adhered to it.

Audi announced a special limited (999 total) 20th anniversary edition of its TT sports coupe - which will sport OLED taillights - similar to the ones Audi adopted in its 2016 Audi TT RS.

The OLED used in the 2016 TT RS were produced by OSRAM. In April 2018 OSRAM announced it is pulling out of the OLED lighting market, but it will continue to support its customers until 2020, so it's likely that these new OLED modules will also be provided by OSRAM.

Today we published new versions of our market reports - that cover the flexible, transparent, VR/AR, microdisplays, automotive and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to July 2018.

The OLED for VR/AR Market Report:

• Why OLEDs are adopted in almost all VR HMDs
• What kind of displays are required for VR and AR applications
• What the future holds for the VR and AR markets
• Current and future VR and AR systems

The report package provides a great introduction to the emerging VR and AR market, and details the role that OLED displays will have. Read more here!