Automotive OLEDs: introduction and industry news - Page 13

Mercedes Benz announced that its upcoming 2021 S-Class cars will include up to five touch displays, and one of these will be a 12.8" OLED display with haptic feedback. The OLED display will come standard in all the cars in the series.

Mercedes is likely to be using LG Display's OLEDs, as the two companies have been working together since around 2016.

Audi unveiled its 2021 Q5 crossover, which now includes optional OLED taillights. The new SUV family also includes a plug-in hybrid model and the sporty SQ5 variant.

The OLED taillights are built from three OLED panels, each with six segments. Audi offers three different "signatures" or designs, which the customers can choose from when buying the Q5. The segmented OLEDs show different lighting patterns with locking and unlocking the SUV, or to show a welcome pattern when you are close to the car.

Today we published new versions of our market reports - that cover the flexible, VR/AR, microdisplays, automotive, PMOLED and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to April 2020.

The Flexible and Foldable OLED Market Report:

• Why flexible displays and lighting panels are so exciting
• What kind of flexible displays are currently on the market
• All about the foldable OLED market and industry
• What the future holds for flexible OLEDs
• How to acquire flexible OLEDs for your products

The report package provides a good introduction to the flexible and foldable OLED market - present and future. It details both flexible displays and lighting technologies. Read more here!

In December 2019 Cadillac announced that its 2021 Escalade will sport a 38-inch curved OLED display. Rumors suggested that LG is the producer of this display, and indeed Cadillac now unveiled the car and its next-generation display - and LG confirmed that this is indeed its P-OLED screen.

The displays, which will come standard on all 2021 Escalade versions, include an instrument cluster and infotainment systems, and enable several customizable displays which include AR navigation and night vision modes. There are actually three different displays - from left to right a 7" display, an 14" one and a 16.9" display. The center 14" is the instrument cluster and it is not-touch enabled (the other two do include touch).

LG Display says that it aims to ship over 6 million OLED TV panels in 2020 - that's double what it shipped in 2019. The company also says that it expects its Guangzhou fab starts mass producing panels in Q1 2020, earlier than previous estimated.

Previous estimates, by LG and others, were for around 5.5 million panels in 2020, even before the Guangzhou fab delays. It's possible that LG aims to ship more panels - but some of these will be smaller in size (the new 48-inch panels the company is starting to produce).

Today we published new versions of our market reports - that cover the flexible, VR/AR, microdisplays, automotive, PMOLED and graphene OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to January 2020.

The Flexible and Foldable OLED Market Report:

• Why flexible displays and lighting panels are so exciting
• What kind of flexible displays are currently on the market
• All about the foldable OLED market and industry
• What the future holds for flexible OLEDs
• How to acquire flexible OLEDs for your products

The report package provides a good introduction to the flexible and foldable OLED market - present and future. It details both flexible displays and lighting technologies. Read more here!

LG Display announced that it will demonstrate several new OLED technologies at CES 2020 in Las Vegas next week (January 7-10).

First up, LG Display will show new applications for the aerospace market - including 55" transparent and flexible OLEDs used in airplane cabins. LG will also demonstrate a 65" bendable OLED TV, suitable for first-class cabins, that enable users to adjust the curvature of the TV to create a more immersive experience when required. It seems as if interest in OLEDs is increasing in the aerospace industry.

A few days ago we reported that Cadillac announced that its 2021 Escalade, to be unveiled on February 2020, will sport a 38-inch curved OLED display. A new report from Korea's Hankyung says that the producer of this display is LG Display.

Hankyung says that LG is pushing its automotive OLED displays, and will also supply OLED displays to Mercedes-Benz's 2020 E-Class car. LG is not alone as many display makers are developing and producing automotive OLED displays and aiming to take a part of this important market. To learn more about OLEDs for the automotive market, click here.

IHS Markit says that the automotive OLED market is set for fast growth - from around $20 million in 2019 (almost all from PMOLED displays) to over $360 million in 2020 and almost $4.5 billion in 2026.

It seems as if IHS believes that AMOLED displays will finally penetrate the automotive market in 2020. Currently the only company that adopted AMOLEDs in its automobiles is Audi, and this is only in premium cars and niche applications.

Cadillac announced that the 2021 full-size luxury SUV Escalade will adopt a 38-inch curved OLED display. Cadillac says this OLED will enables bold imagery, perfect blacks and the largest color range available in the automotive industry.

The 38" OLED will sport "twice the number of pixels of a 4K TV". As it seems to be a very wide format, it could be a resolution of 8192 x 2160 or something like that. As this is the first time a 38" OLED is discussed, we do not know who is developing this display. A large number of companies are developing and producing automotive OLED displays - to learn more about this exciting new OLED market, click here.