Germany-based Loewe announced that it has established its own OLED TV assembly line, at its headquarters in Kronach, Germany. The new facility is said to be based on a 'radically designed' production process, and it is staffed by around 200 employees. The line will begin full-scale production by the end of May.

Loewe revealed that it is buying 'open-cell' WOLED panels from LG Display - and this is the first production line in Europe that can work with such panels (as opposed to complete OLED modules used in all other EU-based lines). Working with open-cell panels enables Loewe to have more control over the process and the design of its premium TVs.