Today we published a new edition of our Automotive OLED Market Report, with all the latest information. The new edition includes new car models with OLED displays and lighting, and updates from several companies, including LG's new automotive OLED strategy. The adoption of OLED technologies by the automotive is accelerating and expected to continue in the future.

Reading this report, you'll learn all about:

• OLED advantages and challenges
• PMOLED and AMOLED displays adopted in cars today
• Why OLED lighting is exciting for car makers
• All about flexible and transparent OLEDs

The report package also provides:

• A directory of all OLED automotive display makers
• OLED lighting roadmaps
• Personal contact details into leading OLED produces
• Car concepts with OLED technologies
• Free updates for a year

This OLED Automotive market report provides a great introduction to OLED display and lighting solutions for the automotive industry. This is a great guide for anyone involved with the automotive market - car makers, suppliers and aftermarket solutions.

Japan Display (JDI) plans to start producing medium-sized OLED displays, to be used in tablets and laptops. The company hopes to start producing the first panels (which will be around 14-inch in size) by 2025.

Asus ZenBook 17 Fold OLED (BOE panel)

Up until now, JDI focused on the production of wearable OLED displays, selling its panels for Apple's smartwatches since 2019. The company's production volume was limited, and so was its technology capabilities to increase production panel sizes. It will be interesting to see whether JDI hopes to also supply its future laptop/tablet panels to Apple.

Here are some recent and popular OLED stories featured at OLED-Info, in case you missed it:

• Apple still relies on Samsung for most of its iPhone OLED displays
• LG Display reveals its automotive display strategy and its latest OLED customers
• Apple to adopt lower-cost BOE and Seeya OLED microdisplays in future Vision Pro
• LG to soon start producing 32", 34" and 39" WOLED panels
• Samsung shows under-display-camera solution and a bezel-less OLED display
• Yeolight starts installing production equipment at its $300 million OLED lighting fab
• OLED revenues to decline 7% in 2023, due to low demand for TVs and smartphones
• JOLED files for bankruptcy, Japan Display to take over assets
• Apple to switch to OLED displays in almost all of its devices by 2027
• HKC to start making eLEAP AMOLED displays in collaboration with Japan Display
• Is current OLED architecture obsolete?
• OLED Microdisplays in China - industry snapshot
• UDC says it will have a commercial blue PHOLED emitter by 2024

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Researchers from the Korean Advanced Institute of Science and Technology (KAIST) and the Asan Medical Center (AMC) have developed the world's first OLED-based catheter for phototherapy within internal organs.

OLED-based light therapy has been researched, and even commercialized, before, but only for external use. This is the first time that such a device has been developed for internal use.  The device developed by the joint research team is a catheter-shaped OLED platform that can be directly inserted into tubular organs like the duodenum and is water-resistant. 

LG Display has been developing OLED microdisplay technologies for several years (branding these as OLEDoS), and last year it was reported that LGD is planning to build its first production line, as hoping to supply OLED Microdisplay to Apple in the future. LG is reportedly started ordering deposition equipment from Korea-based OLED equipment maker Sunic System.

According to the Korean publication The Elec, LGD has decided not to build an OLED microdisplay production line, at least for now. The company will continue its R&D project, though.

Audi has unveiled the 2024 Q8 (and SQ8) SUV, which will sport OLED taillights, similar to the ones used in the 2022 Audi A8. These digital taillight OLEDs are supplied by OLEDWorks.

Audi recently announced that the 2024 Audi Q6 e-tron will come with its its second-gen OLED taillight technology, with 360 individual OLED panels built into 6 different lighting panels. The Q8 will likely use Audi's first-gen design, as it is said to be similar the the 2022 A8. The Q6 e-tron will also sport an AMOLED display in the dashboard. 

Researchers from the University of Manchester, led by Prof. Alexander Romanov, developed a promising new Carbene-Gold-Arylacetylide (CMAc) OLED near UV emitter type. The researchers also detail a strategy to develop longer device lifetimes for such emitters.

The new emitter exhibits an efficiency of 1% EQE, and a lifetime of 20 minutes at a practical brightness of 10 nits (LT50). This is low compared to commercial OLEDs - but it is actually quite outstanding for such an emitter, and the researchers say that this is among the longest lifetimes for a near UV-OLED at a practical brightness ever reported. In addition, organic fluorescent and TADF emitters rarely exceed 1% EQE at practical brightness.

During iMID 2023, Universal Display discussed the company's RGBB display architecture, highlighting the advantages regarding color gamut and color reproduction.The RGBB architecture basically adds a fourth OLED subpixel, a light-blue (or cyan) one to a standard RGB deep-color stack.

The current approach to achieve a large color gamut (UDC targets BT.2020) is to use emitters with a narrow spectrum, which enables high color gamut. But there's a catch - each person has a different color perception, and some people are less sensitive to certain colors compared to the "average observer". This causes a display that is based on narrow-spectrum emitters to suffer from distorted perceived colors.

Audi unveiled the interior design of it upcoming 2024 Q6 e-tron EV SUV. The car will have three displays: A main 14.5" multimedia display, a 11.9" virtual instrument cluster and a 10.9" passenger display. There are conflicting reports, but it seems that at least one of these displays will be an OLED (and maybe all of them, we do not know yet).

The Q6 e-tron will also feature Audi's second-gen OLED taillight technology, that use a total of 360 individual OLED panels built into 6 different lighting panels (The OLEDs are likely produced by OLEDWorks, like all of Audi's recent OLED panels.