The display measurement experts at DisplayMate posted a very interesting article comparing LG's 65" 4K OLED TV (the 65EG9600, which costs $5,999) and Samsung's top of the line 65" 4K LCD (the UN65JS9500). DisplayMate performed dozens of tests, comparing those two high end TVs in several scenarios.

Black level comparison, OLED (left) vs LCD (right)

DisplayMate finds that the OLED TV outperforms the LCD in all the tests - the only category in which the LCD outperformed the OLED was brightness with average picture level higher than 25%. Specifically the OLED offers a higher contrast, a higher color accuracy, much better viewing angles, faster response time and higher power efficiency.

LG launched its 55EG9100 a few months ago, and this new TV is is now shipping for $2,499. The EG9100 is a 55" curved Full-HD OLED TV that features webOS 2.0, a dual-core CPU, magic remote and passive 3D (2 glasses included). The TV is ultra-slim at 4.8 mm.

The 55EG9100 is LG's entry-level 2015 OLED TV, and its' $500 more expensive than the 2014-model, the 55EC9300 (which is now on sale for $1,999). LG's 55" 4K curved OLED, the 55EG9600 costs $3,999.

LG's 65" flat 4K OLED TVs (the 65EF9500) are finally shipping in the US - and as expected the prices are the same as the curved version - $5,999. The 55" models are not shipping yet - but Amazon says they will ship within 3 to 5 weeks.

It's great to see LG finally shipping flat OLEDs. The EF9500, available in either 55" (55EF9500) or 65" (65EF9500) models feature a flat 4K OLED panel, HDR, a new anti-glare filter, WebOS 2.0 and quad-core CPUs. LG offers similar curved models, the EG9600 TVs at the same prices.

Samsung Display has been playing around with transparent OLEDs for ages, and lately the company unveiled large-size (55") mirror and transparent OLED display panels, with plans to mass produce these by the end of 2015.

According to a new report by Digitimes, Samsung Display is also thinking about starting to make transparent OLEDs in smaller sizes, with an aim to use these in home appliances such as refrigerators. The company aims to unveil the first products that use transparent OLEDs at CES 2016.

The 17th annual OLEDs World Summit will bring together experts from across the industry to provide cutting-edge content for immediately actionable insights. Taking place October 27-29 just outside of San Francisco, CA--the OLEDs World Summit is the longest running technical conference of its kind.

Don't miss 2015 presenter, Gregory Cooper, Ph.D., Founder and CTO of Pixelligent Technologies, LLC. Dr. Cooper will present on Pixelligent's state-of-the art, scalable light extraction techniques; changing the lighting roadmap and ultimately, driving broader adoption of OLED use. .

Last month announced it is bringing its EF9500 flat 4K OLED TVs to the US, with the 55" one priced at $5,499. We estimated that LG will actually lower the price to match its 55" curved 4K OLED, and this indeed happened today.

Amazon.com now lists the 55EF9500 at $3,999 - the same price as the 55EG9600 curved OLED. Amazon says the TV will ship in 3-5 weeks which means sometimes in October.

Back in 2012, LG Display was awarded a project by the Korean government to develop 60" UHD flexible and transparent panels by 2017. Later in February 2014, LGD said it is still on target for this project, and in July 2014 the company demonstrated 18" flexible (shown below) and transparent OLEDs.

Today LG Electronics announced that it will demonstrate a 55" rollable OLED TV at CES 2016 (which will take place in Las Vegas, on January 6-9). This is just a prototype, of course, but according to LG Display's original plan, it will have production ready 60" UHD rollable transparent OLEDs by 2017.

We just posted on Audi's latest concept electric crossover, the e-tron quattro, with its OLED displays (and lighting panels). This nice video from Slashgear shows the cars interior - with its many OLED displays (all displays in this new Audi are OLEDs).

Mark Lichte, Audi's chief of design gives a nice tour of the car - and it turns out that this concept has no mirrors - but instead it uses cameras and triangular-shaped OLEDs integrated into the side of the cars. A rather similar idea (a digital internal rear-view mirror) was adopted by Audi back in 2012 in the R18 race car, and was later demonstrated by Continental in July 2015.

As they promised last month, Audi unveiled their new luxury electric crossover concept car, the e-tron quattro. The car has three electric motors and can reach 310 miles between charges. And it uses OLEDs in all of its displays, its frontlights and its taillights. This is just a concept car, but Audi will release an all-electric sport SUV in 2018, and hopefully they will adopt the OLEDs by then.

So first of all, we have the taillights, which are using nine OLED lighting panels each. Interestingly, Audi also incorporated OLEDs in the front lights - which are based on LED lighting but in addition to the LEDs use five OLED panels as well.

Porsche unveiled a new concept car, the Mission E which is an electric car that sports a 800-volt drive, a fast-charging battery (80% capacity in 15 minutes) and a range of over 500 km.

The car's dashboard uses a large curved OLED display that adjusts to the driver's seat position, and it also includes an eye-tracking system. This is just a concept car at this stage, but Porsche expects it to enter production within five years.