Cho Soo-in, Samsung Mobile Display's CEO says that there my be strong competiton from Japanese and Chinese companies in the OLED TV market - and this may prove a great challenge for Korean companies. Japanese companies still have a competitive edge in key sources and OLED materials - which could prove an advantage for Japanese display makers.
He is also wary of Chinese makers - as he sees OLED products coming out of China in 2013. China is reportedly "vowing to join the OLED race" - the government is providing financial support for Chinese firms. Apparently Samsung does not plan to produce OLEDs in China - for fear of a technology leak - "Korea is the only country in the world that can fully handle OLED screens" according to Cho.