One week after LG Display officially announced their upcoming 55" OLED TV panel, LG Electronics now released their own PR with new details and photos - and some interesting marketing messages. They also revealed the model number: 55EM9600. LGE says that the new panel uses their 4-Color Pixel and Color Refiner features. The four colors (RGBW) are made from white OLED subpixels with color filters (Kodak's technology). The "Color Refiner" is a set of algorithms which improves and refine hues and tones.

LG says that their OLED TV will generate the most natural colors of any TV set - at a much lower price point than could have been achieved using the standard OLED manufacturing process.