Update: We just got word from Philips, who confirmed that the showroom uses 800 of their white lumiblade panels.

Aston Martin is starting to sell their new One-77 supercar, and are using 800 white Philips' Lumiblade OLED panels to illuminate it in the showroom. The art installation was done by Jason Bruges Studio.

The One-77 has an aluminum body and carbon-fiber structure, a 7.3-liters engine capable of 740hp. It costs £1.2million in the UK (plus taxes).

Another week, new phone rumors. This time we hear that the Nokia N9 will be a fast (190M polygons/s - the N8 supports only 35M/s) MeeGo device with 12mp camera, 1GB ROM, 190M polygons/s. And the display? a 4.2" AMOLED - with no information on resolution and whether CBD or not.

Back in August we heard that the N9 will have a 4" Super-AMOLED display, but things might have changed since then...

SonyEricsson's LiveView is an interesting device: a small Android communicator with a 1.3" PMOLED display. This week both Engadget and Slashgear posted reviews of this device, and they are both disappointed - mainly with the buggy software and compatibility issues.

The LiveView is now shipping for £55.99 in the UK, we don't know when/if it'll come to the US.

QD Vision and LG display announced a joint-development agreement - to create highly-efficient, high-performance active matrix displays based on electroluminescent quantum dot LED (QLEDs). According to QD Vision, such displays will use less power than other technologies (including OLEDs) and have brighter and richer colors. They will also be cheaper to produce.

QD Vision says that QLEDs have several advantages: pure color, low-power consumption, low-cost manufacturing and are ultrathin, transparent and flexible. Back in 2009 we posted an interview with QD-Vision's founder and CTO, explaining their technology and how it applies to displays and lighting.

Showa Denko K.K. (SDK) has published their 2011-2015 business plan. Their R&D strategy includes four priority items, one of them being OLED Lighting. Their plan is to produce 80lm/W 40,000 hours white OLEDs in 2015. They say that the cost will be ¥4 per lm - which means $3.8 for the 80lm/W device - but they do not specify the size (area) of those OLEDs.

Back in July 2009 SDK has unveild 30lm/W white OLEDs, which achieved about 40% in light output and featured a lifetime of 10,000 hours. Showa Denko are using a combination of printable phosphorescent polymer and proprietary device structure. They also claim that they already begun shipping sample panels. Here's the relevant slide from their plan presentation:

Applied Nanotech (ANI) is introducing Exclucent: flexible and transparent substrates on PET (polyethylene-terephthalate) that utilize copper-based metallic mesh. Exclucent substrates, which are offered as a replacement for ITO, are currently in volume production and are available to sell (ANI also offers specific application together with customers).

Exclucent offers a sheet resistance lower than 0.1 Ohm/sq., which is tenfold lower than the best ITO coated substrates, according to ANI,  and transparency better than 80% including the transparency of the substrate itself. ANI is currently developing methods to apply its copper ink product Cu-i70 to a variety of transparent substrates as a potential ITO coating replacement.

Samsung is showing a new flexible 3D AMOLED TV concept - this is one of the ideas that they came up with in their design-your-display contest. The idea is that you can actually fold the TV, and thus get optimum 3D images - from anywhere in the room (not just in front of the screen).

This is just a concept, though - not even a prototype. This technology is probably 5-10 years from being commercialized...