OLED-Info | OLED industry portal - Page 3

Researchers from Korea's UNIST institute, together with colleagues from Sungkyunkwan University have developed a new OLED intermediate layer material (with a highly unusual structure, twisted EBMs with anisotropic molecular arrangements) that significantly improves the brightness, efficiency and lifetime of blue phosphorescence OLED devices.

The researcher report that the new materials enable to reduce the operating voltage of the OLED display, thus enhancing the power efficiency by 24% and the operational stability by 21%. The researchers say that this new material can also be used for in-organic LEDs (including microLEDs).

LG Electronics is going to add screensaver ads to its TVs, including its high-end OLED TV range. It seemed the company has already started testing this new feature, which shows full-screen ads, and the company will offer a way to turn the ads off, as it markets the new ad system a "feature".

LG Ad Solutions company announced the new "Native Screensaver Ads" feature, that "capitalizes on idle screen time, turning what may be perceived as a period of downtime into a valuable engagement opportunity".

Sony announced a new OLED Microdisplay, the ECX350F, a 0.44" 120Hz 1920x1080 (FHD) microdisplay that offers the world's highest brightness at 10,000 nits. It also offers the world's smallest pixel size at 5.1 um (the PPI is around 5,000).

Sony says that in order to reach this high brightness, it adopted a new OLED stack structure, a new "semiconductor process" and added a microlens array on top of the display. In addition, the bezel size of the new display is exceptionally small, with only 1.14 mm of added bezel on the long side of the display on both top and bottom.

DSCC says that shipments of Apple's iPhone 16 series were 8% higher in the first month compared to the shipments of Apple''s iPhone 15 series last year. As Apple continues to target emerging markets, DSCC expects Apple to increase sales of entry level and older iPhones, including the iPhone 13, 14, and 15 series.

Interestingly, a couple of weeks ago we reported that according to Apple analyst Ming-Chi Kuo the first-week demand for Apple's new iPhones is lower than expected, with total demand of only 37 million units - lower by 13% compared to the demand for the iPhone 15 a year ago. It remains to be seen whether demand picked up later in September.