Market updates - Page 24

In October 2020 LG Electronics started shipping the world's first rollable OLED TV, the 65" 65RX OLED TV. The price is set at KRW 100 million (USD 87,000). That price was actually cheaper than expected - but according to a report from Korea LGE managed to sell only 10 such TVs.

According to the report, it's not just the high price that is keeping consumers away - the TV, which is based on rollable glass, is not very durable.

LG Electronics announced it sold 2.04 million OLED TVs in 2020, the first time it passed the 2 million sales market. This represents a growth of 23.8% over 2019.

According to Omdia, LG Electroncis holds a 56% market share of the global OLED TV market. The average selling price of LG's OLED TVs was $1971.9, over four times higher than the average selling price of LCD TVs.

DSCC published an interesting post that details the production costs of both WOLED and miniLED TV panels. So first of all, it details LG's current costs for producing OLED TVs, as you can see in the chart below. The costs of producing larger 77-inch and 8-3inch panels are significantly larger than the costs of 65-inch and smaller TV panels:

Interestingly, DSCC says that in 2020, the production costs in LG's Guangzhou fab was higher than the costs in LG's Korean OLED TV fab as the yields in Korea are higher - but this will change in 2021 as China has lower costs for depreciation, personnel and more. DSCC estimates that production costs for a 55-inch or 65-inch WOLED panel will be 14% lower in China than in Korea.

Market research company Omdia estimates that LG Display held a 92.5% share in the automotive AMOLED panel market in 2020, in terms of sales. Samsung Displays accounted for 6.9% and BOE 0.6%.

LG 12.8-inch P-OLED in Mercedes Benz 2021 S-Class

OMDIA estimates that the total AMOLED automotive market in 2020 was 240,000 units, and says that the market will experience a fast growth of 60% CAGR to reach 4.4 million units in 2025.

According to a new report from Korea, LG Display is enjoying high demand for its 48-inch OLED TV panels, especially from gamers, and the company aims to expand its production of such panels.

LGD currently produces the panels at its new Guangzhou OLED TV fab, in which it uses one 8.5-Gen glass plate to produce two 77-inch panels and two 48-inch panels. It now plans to start making 48-inch displays in its Paju OLED TV fab, where it will cut one 8.5-Gen plate to 8 48-inch panels.

DSCC posted an interesting post with its latest views and forecasts on the OLED material market. The company expects AMOLED stack material sales to grow at a 18% CAGR in the next five years, from $294 million in 2019 to $2.46 billion in 2024. Compared to its previous estimate, DSCC sees higher sales as demand for OLED TVs and OLEDs in the IT market (tablets and notebooks) is increasing.

DSCC also posted an analysis of LGD's new evo OLED material stack. Compared to LGD's "standard" WOLED stack, the evo adds an emitting green layer to improve the brightness by 20%. This of course adds an extra material cost to the panel price.

LG Display reported its financial results for Q4 2020. Revenues reached $6 billion USD, up 11% from Q3 2020 and 16% from Q4 2019. Net profits jumped to $555 million, up from $10 million in Q3 2020 and a loss of $1.6 billion in Q4 2019.

LG Display says that demand for TV and IT products remained strong as the global work-from-home situation continued. Shipments of OLED TV panels and p-OLED smartphone panels increased meaningfully.

We are happy to announce the new edition of The OLED Handbook, the most comprehensive resource on OLED technology, industry and market - now updated for 2021. The OLED industry grows and changes very fast, and the new edition include new details on the OLED mobile display market, new production fabs in China, rollable an foldable OLEDs, OLED TVs, the Coronavirus outbreak effects and more!

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• A history of OLED development
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The OLED handbook has been read by hundreds of display engineers, business developers, researchers, equipment vendors, OLED material companies, private investors and others who wished to learn more about OLEDs today and in the future.

Today we published new versions of our market reports - that cover the flexible, microdisplays and automotive OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to January 2021.

The OLED and MicroLED Microdisplays Market Report:

• The advantages of OLED and MicroLED microdisplays
• Information on all companies involved in this market
• What kind of displays are available on the market today
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The report package also provides a complete list of OLED and microLED microdisplays makers and their current (and future) products, and personal contact details into the leading microdisplays makers. Read more here!

OLED-Info and our sister site MicroLED-Info are happy to announce the 2021 edition of The MicroLED Handbook. This book is a comprehensive guide to MicroLED display technology, industry and market. MicroLED displays are thin, efficient, bright and flexible and are on track to revolutionize the display industry. The handbook is now updated to January 2021 and lists recent developments and new companies, initiatives and research activities.

Reading this book, you'll learn all about:

• MicroLED technology, materials and production processes
• How MicroLEDs compare to LCDs and OLEDs
• What are the challenges towards commercial production
• LED technology and manufacturing processes
• MicroLED driving and full-color architectures
• The MicroLED displays currently on the market