Samsung: we sold 1 million OLED TVs in 2023 and had a market share of 22.7% in the OLED TV market

Samsung announced that in 2023 it retained its market-leading position in the TV mraket, with a 30.1% market share (revenues). The company also disclosed that it sold 1.01 million OLED TVs in 2023 - mostly QD-OLED TVs, and some WOLED TVs as well.

Samsung quotes Omdia saying that it had a 22.7% market share in the OLED TV Market (by revenue), which is pretty impressive, as the company is relatively very new to this market.

The OLED TV market is entering an interesting era, with new players and new technologies expected to be introduced in the near future. Our OLED Toolbox provides an invaluable tool to understand where this market is heading!