OLED TV: Introduction and Industry News - Page 25

In November 2018 HiSense launched its first OLED TV range, the Series X in Australia and later in Europe. The 55" model is now shipping in the UK for £1,149. According to reports, demand for HiSense's OLEDs were lower-than-expected, at least in Australia.

According to a new report from China, HiSense 2020 OLED TVs will feature new technologies to solve image burn-in, low brightness and color inaccuracies. HiSense developed six-layers of technologies that include LEA-edge station logo monitoring and adjustment; local brightness adjustment of static content under dynamic video; brightness adjustment function for still images; overscan pixel shift technology; OFFRS function; and JB function.

LG Display announced that it will demonstrate several new OLED technologies at CES 2020 in Las Vegas next week (January 7-10).

First up, LG Display will show new applications for the aerospace market - including 55" transparent and flexible OLEDs used in airplane cabins. LG will also demonstrate a 65" bendable OLED TV, suitable for first-class cabins, that enable users to adjust the curvature of the TV to create a more immersive experience when required. It seems as if interest in OLEDs is increasing in the aerospace industry.

DSCC updated their display industry forecasts, saying that as LCD prices continue to fall it revises the capacity forecast downward by 6% as Display makers are delaying and cancelling LCD investments. DSCC's OLED capacity forecast is also reduced by 4% - and is now growing at a CAGR of 19% from 2016 to 2025 (the main reason is the cancellation of Visionox V2 phase 2 and LGD's E6 Phase 3).

DSCC says that OLED TV roadmap is still not clear as Chinese makers are not ready to commit to OLED TV production. DSCC does see next-generation TV capacity coming online in the future - which could be inkjet-printed OLEDs, OVJP, MicroLEDs and other potential technologies. But the next-generation display market is certainly not clear yet and DSCC sees an extended forecast during which demand will outpace supply (especially as average TV size continues to grow).

According to a new report in Korea, LG Display is delaying its P10 10.5-Gen OLED TV fab plans. The company's original plan was to start mass production (with 30,000 monthly substrate) in H1 2022, but the date now shifted to 2023.

The report says that LG Display notified one of its main equipment suppliers, YAS, that it is delaying its plans. Other main suppliers for the P10 fab include Applied Materials and Jusung Engineering.

In October 2019 Samsung Display formally announced its decision to invest $10.85 billion in QD-OLED TV R&D and production lines. SDC was supposed to start the plan in 2019, but according to a report from China the Company is delaying its initial investment. Originally mass production was supposed to begin in Q1 2021, but this may happen later if the investment is delayed.

It seems as if equipment makers expected to receive orders for production equipment, but that did not happen. The report says that Samsung decided to make personnel changes and transfer in January 2020 and only after these changes will the company finalize its investment plan in the new OLED TV fab.

On August 2019 LG Display announced today that it started producing OLED TV panels at its 8.5-Gen OLED fab in Guangzhou, China. But in October it was reported that LGD's yields at the new fab were still low (50-60%) and mass production did not start as planned.

A new report from Korea suggests that LGD still did not manage to stabilize the new fab, and mass production is now delayed to after the first quarter of 2020. LGD's original plans were to produce around 5.5 million OLED in 2020, but that plan assumed the Guangzhou fab will be in full production rate by the end of 2019. LGD already lowered its 2019 OLED TV production capacity due to the Guangzhou delay.

Yesterday BOE held its Innovation Partner Conference (IPC) at the Beijing APEC Center and the company unveiled a 55" 8K (160 PPI) OLED TV prototype produced by inkjet printing. The panel achieves a maximum brightness of 400 nits and a color gamut of 95% DCI-P3.

BOE inkjet-printed 55" 4K OLED TV (2018)

This is BOE's 2nd inkjet printing OLED TV prototype, the first one being a 55" 4K panel presented at BOE's 2018 IPC. These displays were both produced at BOE's R&D production line in Hefei that uses Kateeva's inkjet deposition equipment.

LG Electronics says that it shipped over 5 million OLED TVs since it began offering OLED TVs in 2013. LGE's OLED TV sales are accelerating and it is currently shipping an average of 100,000 OLED TVs each month.

According to earlier reports LGE has asked LGD to provide it with 2.5 million OLED TV panels in 2020. LGE's is the world's leader in OLED TVs, but it is not alone - there are 15 brands that currently offer OLED TVs, including Sony, Panasonic, Philips, Skyworth and Hisense.

Boeing's ecoDemonstrator is an innovation program that takes promising technologies and tests them in a real aircraft. The company chooses a different airplane each year to test the new technologies.

In 2019 Boeing chose a 777 aircraft, and installed several new technologies with an aim to test enhanced safety, reduced fuel consumption and noise - and also to make for a better passenger experience. In 2019 Boeing installed OLED displays as main displays and also in the ceiling. Boeing may adopt such OLEDs in future aircrafts.

Xiaomi recently launched new QD-enhanced LCD TVs in China, and its executive Li Xiaoshuang says that the company is planning to launch its first OLED TVs in Q1 2020.

Xiaomi will join several Chinese-based TV makers who already ship OLED TVs, including HiSense and Skyworth. LGD aims to increase its OLED panel shipments to Chinese TV makers from around 300,000 units in 2019 to over 2 million in 2021.