Kwon Bong-seok, LG Electronic's home entertainment eVP, says that LG is strengthening its OLED TV marketing, as the company sees OLED TVs becoming a "central megatrend" in 2016.
LG says that OLED TVs hold a market share of about 90% in the global premium TV market. The company is strengthening its distribution channels in the global market - including a cooperation with Best Buy in the US. LG expects more than 10 TV makers to sell OLED TVs in 2016.
LG is also aiming to boost its commercial OLED TV sales - targeting hotels, schools, fitness centers, conferences and digital signage.
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Posted: Sep 05,2016 by Ron Mertens
