Omdia (IHS) - Page 2

Omdia says that OLED monitor shipments rose 415% in 2023, and the trend will continue in 2024, with a 123% increase over 2023. Total shipments in 2024 will reach 1.84 million units, driven mostly by Samsung Electronics and LG Display.

The main market for OLED Monitors is high-end gaming, especially esports. The entire monitor market has seen a downturn in 2023 and 2023, but Omdia says the market is expected to recover slowly in 2024. 

Omdia released its small and medium (9-inch and lower) AMOLED market share information for 2023, saying that even though Samsung's market share was lower than 50% for the first time, it stills leads the market by a large margin, with a 43% market share. 

Samsung is followed by BOE (15%), LG Display (10%), Visionox (9%) and Tianma (8%). The total market reached 842 million units, a growth of 11% over 2022. Omdia says that the China-based OLED makers have been expanding their capacity and improving the quality of the produced panels, and are securing orders from domestic smartphone brands. 

Omdia updated its forecast for Apple's OLED adoption in its IT devices (iPads and Notebooks), saying that the company will begin the OLED transition with the 11-inch and 12.9-inch iPad Pro due later in 2024.

Samsung Display and LG Display will be Apple's suppliers, and the two companies will adopt new technologies. SDC will produce rigid glass based LTPO tandem AMOLEDs and LG will produce flexible AMOLEDs, at its E6 line. Omdia estimates that Apple will pay $80-90 for the 11" displays and $120-130 for the 12.9" displays, without the touch and cover glass (which will add $20-30 per display).

Samsung announced that in 2023 it retained its market-leading position in the TV mraket, with a 30.1% market share (revenues). The company also disclosed that it sold 1.01 million OLED TVs in 2023 - mostly QD-OLED TVs, and some WOLED TVs as well.

Samsung quotes Omdia saying that it had a 22.7% market share in the OLED TV Market (by revenue), which is pretty impressive, as the company is relatively very new to this market.

Market research firm Omdia says that display production equipment sales will rebound in 2024 and reach $7.7 billion (154% over 2023), and will grow slowly in the near future, mainly driven by 8.6-Gen OLED production lines (used to make IT displays).

Omdia says that the new 8.6-Gen OLED fab require novel technologies, which results in high equipment costs. In 2024, 32% of all spending ($2.4 billion) will be for Samsung's A6 line, a large investment for a 15,000 monthly subtrates fab. BOE's investment in its upcoming B16 flexible 8.6-Gen line will be even higher - by 18% due to the backplane choice (LTPO over Samsung's oxide-TFT A6).

Omdia says that the large-area FPD TV market (OLED and LCD) suffered from low demand in early 2023, but improved in Q3 2023. LCD TV prices increased, and companies were profitable again. However Omdia estimates that demand will soften again, and the market will suffer from over supply in Q4 2023 and the first half of 2024.

Omdia says that a supply/demand ratio of 10% represents a balanced market. This won't be achieved in the near future. Since the pandemic supply shortages, there's currently enough factory capacity to meet demand, and then some. The growth in demand enabled display makers to increase fab utilization from around 60% in early 2023 to around 85% in July 2023. However, fab utilization is expected to decline to around 75% in Q4 2023.

Omdia released its latest analysis on the global large-area display market (LCDs and OLEDs combined), saying that it sees a decline in unit shipments of 7.3% from 2022. This is a sharper decline that what Omdia estimated a few months ago, as the demand continues to slide.

Interestingly, looking at the total market by display area, 2023 will see a slight increase (0.5%) over 2022, this is mostly because consumers are buying larger TVs and larger gaming monitors.

Market research firm Omdia says that according to its latest forecast, the OLED market will grow at a CAGR of 11% from 2022 to 2030, by total display production area.

The main OLED application is smartphone displays, and Omdia says that in 2022 the penetration of OLED displays into that market reached 42%. The market share of OLED smartphones will rise steadily in the future. The OLED TV market is experiencing a slowdown, but Omdia says it will resume growth in 2024.

According to market research firm Omdia, the OLED automotive displays market is set to grow to $2.17 billion in 2027, up from $481.75 in 2023 (that's a 4.5X growth in sales). In terms of shipments, the market will reach 9 million units in 2027, up from 1.48 million in 2023 (a 7X growth). 

Omdia is actually more optimistic about the automotive market than it was last year, as the industry is growing faster than expected. There is a rapid uptake of AMOLED displays in premium cars, as the displays offer a better image quality, lower power consumption and lower weight compared to LCDs, which is all very important for electric cars. 

Omdia released its latest IT OLED display forecasts, with some interesting projections. 

The company sees very nice growth ahead for OLED displays in the IT market, with shipments rising from around 9.7 million units in 2022 to over 70 million units in 2028. Most of the growth will come from adoption in laptops, but tablet adoption will also increase sharply.