Market updates - Page 33

IHS Markit estimates that OLED TV displays revenues will grow from $2.9 billion in 2019 to $7.5 billion in 2025. Note that IHS is looking at OLED TV display revenues and not total TV set revenues. In 2019 the market share of OLED TV displays out of the total TV display market will be 8.6% - and this will grow to 20.6% (IHS estimates the total TV display market at $36 billion in 2025).

IHS sees OLED TV panel prices starting to decrease in 2020 as OLED TV panel makers (LGD is currently the only one) start to adopt new technologies to decreases costs such as multi-model glass (MMG), ink-jet printing and QD-OLEDs.

Samsung started shipping its first foldable smartphone, the Galaxy Fold, on September 6 in Korea, and the company now says that demand for this innovative (and highly expensive at $1,980) phone was strong.

Around 4,000 units where sold within ten minutes, and Samsung will now allocate more Galaxy Fold units for the Korean market. Samsung will start offering the phone outside of Korea soon - and in all it hopes to ship around 1 million units within one year of the launch.

LG Display says that in OLED TV sales in China are expected to reach 300,000 units in 2019. The company hopes to reach over 1 million sales in 2021 and over 2 million by 2021.

This impressive future growth will be fueled by LGD's new 8.5-Gen Guangzhou OLED TV fab which the company recently started production in. The new fab is now production 60,000 monthly substrates.

DSCC says that OLED mobile display production capacity will overtake LCD capacity in 2020, and will reach a 65% market share in 2025.

Looking at the entire display market (mobile and TV and others), DSCC sees OLED production capacity rising at a 20% CAGR till 2025, and OLED's market share will rise from 5% in 2019 to 14% in 2025.

IHS Markit says that the global OLED smartphone market totaled $3.8 billion in Q2 2019. The top producer was Samsung Display had a market share of 82% ($3.15 billion in revenues).

The second largest OLED smartphone maker is China's BOE Display that had a 12% market share ($456 million in revenues). BOE experienced very vast growth - its market share in Q4 2018 was only 4% and in Q1 2019 it was 9%.

LG Display announced today that it started producing OLED TV panels at its 8.5-Gen OLED fab in Guangzhou, China. LG's new fab will have a monthly capacity of 60,000 substrates, which will be expanded to 90,000 by 2021.

LG says that by 2022, it will enable LGD to produce over 10 million OLED TV panels per year by 2022 - in its 8.5-gen fabs in Guangzhou and Paju, Korea (70,000 substrates per months) and its 10.5-Gen fab that it is now building in Paju. IHS expects LG to ship 5.5 million OLED TVs in 2020, 7.1 million in 2021 and over 10 million in 2022. In 2019 LG expects to ship 3.8 million units.

DSCC updated its display equipment spending forecast, and the company now expects LCD spending to stop completely in 2023 - as all new production lines from 2023 forward will be producing OLED displays (DSCC does not include other display technologies in this report, such as QDEL, e-paper and Micro-LEDs).

2019 will see 26% decrease in spending from 2018, with OLED spending down 64%. DSCC sees a rebound in 2020, where OLED spending will jump 132% due to new mobile flexible OLED lines in China.

IHS Markit says that LG Electronics is the leading European premium TV (over $2,500 in cost) vendor, with a market share of 33.3% in revenues and 38.7% in sales in Q1 2019. LG's strong OLED TV sales helped it increase its market share up from 22.9% (revenues) in 2018.

Samsung is the second European TV maker, with a market share of 25.2% (down from 42% in 2018). Sony's market share increased to 25.5% (up from 21.5%). Together Sony, LG and Samsung took up 84.1% of the market.

Samsung's will start shipping the Galaxy Note 10 in a couple of days, but the smartphone is available for pre-orders and Samsung announced that pre-orders in Korea alone already passed 1.3 million. This is double the pre-orders of last year's Galaxy Note 9.

The most popular model in Korea is currently the 256Gb Galaxy Note 10+. The Note 10 features a 6.3" 2280x1080, 401 PPI, Dynamic Infinity-O AMOLED display (6.8" 3040x1440, 498 PPI, on the Note 10+) with an under-the-display fingerprint sensor. Displaymate says that this is the world's best smartphone display ever.

DSCC updated its foldable OLED market forecasts, saying that it now expects the market to grow slower than it anticipated earlier this year. In 2019 DSCC sees 360,000 foldable panels produced in 2019, with less than 250,000 actual devices sold. By 2023, the market will grow to over 68 million units (a CAGR of 272%) generating over $8 billion in revenues.

Smartphones will remain the leading devices to adopt foldable OLEDs throughout the forecast period, and starting in 2020 DSCC sees clamshell designs with at least a 60% unit share. DSCC sees ultra-thin glass as becoming a significant player, with Samsung adopting SCHOTT UTG starting in 2020. Ultra-thin glass enables an aggressive folding radius, scratch resistance, hardness and a similar touch experience to current glass based displays.