Market updates - Page 21

UBI Research estimates that sales of 10" and larger OLEDs (used in tablets, laptops, monitors - and also TVs) reached $2.95 billion in the first half of 2021, up from $1.22 billion a year before. Shipments reached 10.29 million units.

In the first half of 2021, 3.4 million OLED TV panels were shipped. The rest of the units (6.89 million) were of displays used in laptops and tablets, mostly.

LG Display says that demand for large-sized OLED TVs is increasing. In 2019, sales of 77" or higher OLED TVs were just 6.3% of LG's total OLED TV panel sales. The portion of large-sized TVs jumped to 17.8% in the first half of 2021.

LG added new panel sizes to its OLED TV lineup, and consumers are buying these new displays as well. Sales of OLED TVs sized 40-50 inch was just 3.6% of LG's total OLED panel sales in 2020, and this increased to 8.3% in the first half of 2021. LG expect both these trends to continue next year as well.

In February 2019 LG Display started producing its 55" FHD 38% transparent commercial OLED displays, and the company recently announced several projects that utilize its 55" transparent OLED displays - on subway train windows in China, in Seoul's Trade Tower parking and in an unmanned coffee shop in Singapore.

Cho Min-woo, head of LG Display’s Transparent OLED business, says that LG's is just "sowing seeds" in this market, which it expects to grow quickly. In fact, LG Display, together with a global consulting firm, looked into the potential of transparent OLED displays, and estimated that the market will grow to around $8.5 billion in the next 10 years.

OLED-Info is proud to announce an important update to our Transparent OLED Market Report, which now adds a transparent microLEDs section. MicroLED technology holds great promise to enable high-brightness, high-efficiency and high transmittance displays, and many display makers are already developing and demonstrating transparent MicroLED prototypes. The report now include details on all transparent microLED developers and has also an updated structure and information.

The report package provides all you need to know about the transparent OLED and MicroLED industries and the current market status. This is a great guide if you're considering to adopt transparent displays in your product and if you want to understand this industry better.

A couple of weeks ago Xiaomi started shipping its latest OLED TV, the Mi TV 6 OLED last month in China, for 5,699 Yuan (around $880). According to the company, it is enjoying very high demand for its new TV.

Xiaomi says that it has sold over 10,000 OLED TVs in 15 days - which is a new industry record. The company estimates that in these two weeks its share of the China OLED TV market is about 50%.

DSCC says that demand for Samsung's Galaxy Z Fold3 and the Galaxy Z Flip 3 is very strong in Korea, with pre-orders in the first seven days reaching over 900,000 units. Demand in India is strong as well.

DSCC sees Samsung's foldable OLED production volume up dramatically from July compared to last year. In fact the volume in July was higher than the combined volume of the production in January-July 2021. From August 2021, DSCC sees production of over 1 million foldablephones per month.

DSCC says that OLED shipments in the second quarter of 2021 rose 36% over last year (but decreased 10% compared to Q1 2021). New smartphone launches by Samsung, Apple and Google will drive the growth at the second half of 2021.

Samsung Display is still the leading smartphone OLED producer, with a market share of 73.5% in Q2 2021. BOE was at second place with a 6.7% share.

DSCC updated its AMOLED material market forecast, saying that the market will reach $1.4 billion in 2021 (up 32% from 2020), and grow at a 16% CAGR from 2019 ($927 million) to 2025, to reach $2.18 billion by 2025.

DSCC takes a look into the material cost for LG Display's WOLED TV panels. LGD will likely manage to implement incremental improvements in material utilization and price, which will enable the company to almost halve the material cost of its TV panels- from $88.14 per sqm in 2019 to $47.19 per sqm by 2025.

In early July, we published our quarterly update for our Automotive OLED Market Report. The update this time was comprehensive, as we overhauled the complete report.

The OLED Automotive market is heating up. AMOLED displays (mostly flexible ones) are finally being adopted by commercial cars, while OLED lighting panels continue to be designed into high-end automotive taillights as the ultimate lighting solution.

DSCC has published its latest OLED market forecast. The company raised its 2021 revenue expectations by 9% (to $42.5 billion) as it sees increased smartphone display shipments and higher OLED laptop shipments.

DSCC also increased its long term OLED revenue forecast by 11% to $60.6 billion by 2025. This is driven, again, by higher smartphone AMOLED shipments and increased adoption in IT markets (tablets, laptops and monitors).