Market updates - Page 19

We are happy to announce the new edition of The OLED Handbook, the most comprehensive resource on OLED technology, industry and market - now updated for 2022. The OLED industry grows and changes very fast, and the new edition include new details on the OLED mobile display market, new production fabs in China, rollable and foldable OLEDs, OLED TVs, the Coronavirus outbreak effects and more!

Reading this book, you'll learn all about:

• OLED technology and materials and production processes
• How OLEDs compare to LCD displays
• OLED TVs, foldable, rollable and transparent OLEDs
• The OLED lighting industry
• The future of OLED displays and the challenges ahead

The book also provides:

• A history of OLED development
• A guide to OLED investment
• A comprehensive list of OLED companies
• A list of existing and planned AMOLED fabs
• An introduction to quantum dots, micro-LEDs and e-paper displays

The OLED handbook has been read by hundreds of display engineers, business developers, researchers, equipment vendors, OLED material companies, private investors and others who wished to learn more about OLEDs today and in the future.

Towards the end of 2021 we reported that Apple plans to launch its first AR headset in Q4 2022, powered by dual 4K OLED microdisplays, produced by Sony

According to Ross Young from DSSC, Apple first headset will actually be a VR headset, that uses a foveated display system. The headset will feature three displays - two 4K microLEDs (indeed produced by Sony) and one larger AMOLED display.

LG Display will introduce new transparent OLED application ideas at CES 2022. The company is unveiling four innovate solutions, all that use the same 55" FHD 38% transparent OLED panel that LG is producing since 2019.

First up is the Shopping Managing Showcase which uses a wooden display stand. This retail application is "ideal for luxurious department stores as it can "display eye-catching visual content on the screen that harmonizes with the products on display behind".

Sigmaintell says that in 2021, Asus shipped 36% of all OLED laptops, and is the market leader. Asus is followed by Samsung (20%), Lenovo (16%), HP (10%), Xiaomi (8%) and Dell (8%).

In 2021, 5.3 million OLED laptops will ship (representing around 2% of the total laptop market). The main producer of these OLED panels is Samsung Display - who produces almost all laptop OLED panels. In 2020 SDC produced 800,000 units, and so shipments grew almost 7X in one year.

DSCC says that Q3 2021 was a record quarter for foldable smartphones - with shipments growing 215% from Q2 2021 and 480% from Q3 2020 to reach 2.6 million units. Samsung Electronics controls the market with a 93% share, followed by Huawei (6%).

DSCC expects the growth to continue and shipments in Q4 will reach almost 4 million units. Looking at specific models, the Galaxy Z Flip 3 has a 60% share, followed by the Galaxy Z Fold 3 with a 23% share.

Omdia says that in Q3 2021 LG Electronics have passed the 10 million OLED TV shipments, since it started shipping OLED TVs in 2013. It took LGE seven years to sell its first 5 million TVs, and only 2 more years to sell the next 5 million.

In Q3 2021 LGE sold (according to Omdia) almost 900,000 OLED TVs, a 80% growth over Q3 2020. The total OLED TV market grew to 1.53 million in Q3, and Omdia expects it to pass the 2 million units market in Q4. LGE holds a 60% market share of the OLED TV market.

BOE is now mass producing flexible OLED displays in two production lines, and the company says it has shipped around 40 million OLED displays in the first three quarters of 2021. One of the company's main AMOLED customers is Apple.

A few days ago we reported that BOE started mass producing OLED displays at its 6-Gen B12 production line in Chongqing, China. With the B12 line in full capacity (expected by late 2022 or early 2023), BOE's OLED production capacity will reach 144,000 substrates.

Continental announced that it has earned its first major order to supply OLED displays to a global vehicle maker. The total order value is around €1 billion.

Continental's solution is built from a multi-display that stretches from the driver's area to the center console, and integrates two OLED displays which are optically bonded behind a curved glass surface. Production of the display solution is scheduled to start in 2023.

DSCC posted an interesting article, comparing the production costs of OLED vs mini-LED panels for IT. DSCC estimates that for tablets and notebooks, a tandem structure will be used, and the panels will be based on rigid substrates.

In the chart above you see a production cost comparison, between 2021 and 2025, for 12.9" panels. DSCC looks at two OLED production options: a tandem OLED panel with an LTPO backplane produced in a 6-Gen fab, and a similar panel that uses an Oxide-TFT backplane and produced in a larger 8.5-Gen fab. As you can see, OLED panels are more cost effective, and will remain so throughout the forecast period.

DSCC says that it expects OLED investments (new production capacity) to increase in the IT space, as demand for laptops, tablets and monitors increases and OLED penetration increases. There is much room for growth in this market - DSCC estimates that the current OLED penetration into the IT display market is just 1.4% in 2021. DSCC expects to see fabs focused on the IT markets accounting for 37% of 2022-2025 OLED equipment spending.

Helped by spending in IT markets, 2024 is expected to be the largest year for OLED equipment spending since 2017. Interestingly, DSCC says that OLED spending in China is has slowed due to a lack of penetration, but OLED spending in Korea continues to increase. Korea’s OLED spending is expected to grow by 637% in 2022 and another 50% in 2023 to $4.4B.