Rollable OLEDs: introduction and market status - Page 5

As LG Electronics is launching its 65" rollable TV (65RX OLED) globally, market researchers from Omdia estimate that shipments of rollable TVs will be around 3,000 next year. The market will grow to 74,000 units in 2024 and 672,000 units in 2027.

This is fast growth, but numbers will still be very limited, it seems as Omdia does not expect mass market adoption for rollable TVs.

Today we published new versions of our market reports - that cover the flexible, microdisplays and automotive OLED markets. OLED-Info provides comprehensive niche OLED market reports, and our reports cover everything you need to know about the niche market, and can be useful if you want to understand how the OLED industry works and what this technology can provide for your own industry. The reports are now updated to April 2021.

The OLED and MicroLED Microdisplays Market Report:

• The advantages of OLED and MicroLED microdisplays
• Information on all companies involved in this market
• What kind of displays are available on the market today
• Future technologies and roadmaps

The report package also provides a complete list of OLED and microLED microdisplays makers and their current (and future) products, and personal contact details into the leading microdisplays makers. Read more here!

A few days ago we reported that LG Electronics is getting ready to launch its 65" rollable OLED TV, the 65RX OLED TV globally. And now the rollable TV is available to pre-order in the UK. The price is £99,999 - or around $137,000. This is higher than the price is Korea, which is around $87,000. If LG manages to find customers, it will ship the TV form Korea.

LG started shipping the TV in Korea in October 2020. Last month it was reported that LG sold only 10 units.

According to reports from Korea, LG Electronics is getting ready to launch its 65" rollable OLED TV, the 65RX OLED TV globally. It appears as if LG will focus most of its marking online and ship the TV from Korea.

LG started shipping the TV in Korea in October 2020. Last month it was reported that LG sold only 10 units. At around $88,000 its not surprising that LG cannot find many buyers, but it now hopes to find a larger market outside of Korea.

DSCC says that foldable smartphone shipments will rise sharply starting in August 2021 - and total foldable OLED smartphone shipments in Q4 2021 will be higher than the whole period from Q1 2020 to Q2 2021 - combined.

There are several reasons for this high increase in projected shipments. First of all, Samsung is expected to release several new foldable smartphones in Q3 2021 - three models in fact, including an "aggressively priced" clamshell foldable.

In October 2020 LG Electronics started shipping the world's first rollable OLED TV, the 65" 65RX OLED TV. The price is set at KRW 100 million (USD 87,000). That price was actually cheaper than expected - but according to a report from Korea LGE managed to sell only 10 such TVs.

According to the report, it's not just the high price that is keeping consumers away - the TV, which is based on rollable glass, is not very durable.

Last month we learned that LG Electronics is considering the future of its Smartphone business - which means LG could end up selling, closing or downsizing its mobile unit.

LG is developing a rollable smartphone, which was reportedly going to ship in early 2021. The future of this exciting rollable OLED device is not clear. Yesterday a report in Korea's Yonhap News suggested that the project is cancelled, although LG Electronics later denied this report and says that the company did not make any decision on 'future phone products' - which of course doesn't mean the project could indeed be cancelled or put on hold in the future.

Samsung Display confirmed that the company is developing rollable OLED displays, and that it will start mass producing such displays later in 2021. It is likely that the first customer for these displays will be Samsung Electronics.

Samsung has been developing rollable OLED technologies for many years, the demonstration above is from 2016. And of course it makes sense for Samsung to release these displays this year as other companies are already ahead of it - LG Electronics is set to release its first rollable smartphone in 2021 using BOE panels, and TCL/CSoT also recently demonstrated rollable OLEDs.

According to a report from the Korea Herald, LG Electronics is considering the future of its Smartphone business, and the company's CEO sent a message to staff that says that several options are being considered, including the sale, withdrawal and downsizing the smartphone business.

LG Electronics has lost around $4.5 billion in its smartphone business over the past five years, as competition, especially from China, is strong. In Q3 2020 LG Electronics shipped 6.5 million phones, down from 7.2 million in Q3 2019. LG's global smartphone market share is around 2%.

In July 2020 LG Electronics announced that it aims to be the first company to introduce a rollable OLED smartphone - as early as the beginning of 2021. The company has now released a new teaser, showing the upcoming smartphone in action:

Unlike other rollable smartphone designs, LG's phone opens up on the wide size of the phone, to become an tablet form factor. LG did not give any information, specification or release date on what could be the world's first rollable phone.